Book PR 101 – More Elements of a Book PR Plan

Press Releases

  • Announcements about release of book
  • Endorsements
  • Award nominations
  • Appearances
  • First paragraph should include, who, what, where, and why
  • Can be used for viral marketing as well as media coverage

Press Kits

  • Press kits are also known as media kits
  • Major media rate a potential guest from a scale of 0 to 10. No press kit rates a zero
  • Most media prefer an online version

Elements of a press kit

  • Headshot
  • Book cover
  • Information on the book
  • FAQ’s
  • Sample of previous media coverage
  • Press release

Social Media Sites For A Book PR Campaign

  • Facebook
  • Twitter
  • Google+
  • LinkedIn
  • YouTube
  • Pinterest

How To Maximize Social Media

  • Add friends and family
  • Online contests
  • Post interviews
  • Post events
  • Interact with fans and on other sites

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