Every election cycle October is known as the month of ‘the October Surprise’ designed to upend the polls and change the election dynamics. This year, ‘the October Surprise’ came on October 28th for the Hillary Clinton campaign when FBI Director James Comey informed Congressional leaders that the FBI was reopening the investigation into Hillary Clinton’s ..
Celebrity divorces are always high profile news stories. And when the celebrities divorcing have a word that describes their pairing – Brangelina – and are Brad Pitt and Angelina Jolie, you can expect nonstop media coverage. Celebrity divorces also use public relations to sway public opinion and force a settlement. We saw the public relations ..
Samsung is in need of immediate crisis management as the damage from the Galaxy 7 Note and its burning battery escalates. It is the ultimate nightmare for any company in the smartphone industry – exploding phones. All of this comes at a time, when Samsung and its phones were seen as cutting into Apple’s iPhone ..
The first night at the Republican Presidential Convention was supposed to highlight Melania Trump, Donald Trump’s wife and introduce the next potential First Lady to millions of Americans. Also it was hoped that Melania’s speech would start to soften the image of Donald Trump and allow voters a glimpse of the private man. With polls ..
The 2016 political conventions are upon us. Unlike political conventions of the past, the suspense is gone on who will be the nominee and no intense battles over party platforms are fought out at the conventions. The political convention in this day and age is in many ways an infomercial for the presidential nominee and ..
Startups are emerging everyday. A lasting impact of the Great Recession is the number of people starting companies on their own. One of the key things that these new companies need is publicity. Why? It gets the company’s name out to the public, creating brand awareness. It allows the company a chance to attract investors. ..
The long saga of Hillary Clinton and her private email server is finished. FBI Director James Comey announced that the FBI would not recommend any criminal charges against Hillary Clinton. The potential of a criminal indictment was a dark cloud hanging over her presidential campaign. Comey did say that 110 of Clinton’s emails contained classified ..
There are six types of business stories that a business can tell. Any corporate public relations program should incorporate these stories. Vision stories Brand stories Product stories Change of management or direction stories Recruiting stories Customer stories
Television interviews are a key component of any successful media relations and publicity campaign. Business leaders, entrepreneurs, and authors all know the power of television. Being featured on air as an expert is an excellent way to develop a following and earn instant credibility with target audiences. Yet there is much more that can be ..
Walt Disney World conjures images of family fun, Mickey Mouse, and an escape from the world and its worries. Disney is an iconic American institution. Sadly over the past week it has become embroiled in tragedy and controversy. Last week, two-year old Lane Graves was dragged off the beach at Disney’s Grand Floridian Resort & ..