Communications Lessons From President Trump

A little over a week into his presidency and Donald Trump is making a mark that has both critics and supporters going wild.  His presidency is in many ways unprecedented.  Yet in terms of communications strategy, he is pursuing tried and tested ways to reach his audience that were pursued by other politicians, and businesses ..

Regardless of Size, All Companies Need A Crisis Communications Strategy

Small and medium sized businesses while knowing they need a public relations strategy often do not include a crisis communications plan in that strategy.  Many of these businesses believe crisis communications plans are only for major corporations and they will never face a crisis that needs a detailed response.  In this highly polarized political climate ..

Five Communications Lessons From Trump’s Win

Americans elected Donald Trump as President on Tuesday.  It was the political upset heard around the world as every poll and pundit had predicted a Hillary Clinton victory.  Without a doubt it was our version of the famous Harry Truman upset over Thomas Dewey in 1948.  Even more so for business communicators Trump’s strategy provides ..

Hillary’s Communication Strategy for the ‘October Surprise’

Every election cycle October is known as the month of ‘the October Surprise’ designed to upend the polls and change the election dynamics.  This year, ‘the October Surprise’ came on October 28th for the Hillary Clinton campaign when FBI Director James Comey informed Congressional leaders that the FBI was reopening the investigation into Hillary Clinton’s ..

Brangelina Breakup Sees PR Strategies Play Out

Celebrity divorces are always high profile news stories.  And when the celebrities divorcing have a word that describes their pairing – Brangelina – and are Brad Pitt and Angelina Jolie, you can expect nonstop media coverage.  Celebrity divorces also use public relations to sway public opinion and force a settlement. We saw the public relations ..

#MelaniaTrump Speech – A Crisis Communications Lesson

The first night at the Republican Presidential Convention was supposed to highlight Melania Trump, Donald Trump’s wife and introduce the next potential First Lady to millions of Americans. Also it was hoped that Melania’s speech would start to soften the image of Donald Trump and allow voters a glimpse of the private man. With polls ..

What Businesses Can Learn From This Year’s Political Conventions – Social Media Is King

The 2016 political conventions are upon us.  Unlike political conventions of the past, the suspense is gone on who will be the nominee and no intense battles over party platforms are fought out at the conventions.  The political convention in this day and age is in many ways an infomercial for the presidential nominee and ..