LinkedIn is the new Facebook. More brands will use LinkedIn to monitor conversations and connect with customers and influencers. New and enhanced features on the site, such as its “endorse” capability (which employs the one-click validation of a Facebook “like”) and new profile and company page designs are encouraging users to spend more time building ..
We have all heard of how everyone targets women in marketing and publicity. In 2013, we will see a change and companies will be targeting men more than ever. The reason is more men are staying at home raising the family and making purchasing decisions that women previously made. Mattel actually has begun marketing Barbie ..
As we close 2012, this was a year of crisis communications. From the need to respond to tragedies to corporate decisions to divorces, 2012 showed why any organziation or celebrity needs a crisis communications plan in place. Tom Cruise and his team actually were winners in dealing with the PR crisis over his divorce. Losers ..
Happy New Year! I hope you enjoyed the holiday season. Now that another New Year has arrived, it is time to put a marketing and publicity plan in place for your book if you haven’t done one already. A publicity plan is similar to the marketing plan you are required to develop to get your ..
For many small businesses, the painfully slow recovery of the national economy has been difficult to navigate. The Christian Science Monitor reported earlier this year the recession that ended more than three years ago has been followed by the feeblest economic recovery since the Great Depression. The story also found that “since World War II, ..
Nostalgia is a powerful mechanism for promoting your business, product, or service; most people look at days gone past with a favorable view. Here are a handful of reasons why nostalgia can be an effective tool for communicating with your consumers. 1. Being a kid again As children, we looked at the world with wonder ..
Here’s a quick snapshot of counsel we often provide: 1.Create value, not lip service. If you don’t want to donate money to a local or national relief organization following a disaster, make sure the response is authentic to your brand. A good example of positive “branded” responses that created real value for victims vs. empty ..
The top 10 Google searches for 2012 were: 1. Whitney Houston 2. Gangnam Style 3. Hurricane Sandy 4. iPad 3 5. Diablo 3 6. Kate Middleton 7. Olympics 2012 8. Amanda Todd 9. Michael Clarke Duncan 10. BBB12
The lack of brand discipline is something we notice often when we work with small businesses. It can be very damaging. Exposure of a consistent brand is essential to building name recognition. To achieve it, companies need image guidelines that all of their employees follow; these must include a company font to be used on ..
Facebook is the king of social media sites. Visitors to Facebook spend nearly seven hours a month on the site. The rest of the social networks pale in comparison: • Tumblr – 1.5 hours • Pinterest – 1.5 hours • Twitter – 21 minutes • LinkedIn – 17 minutes • Google+ – 3 minutes
