Robert Pattison discussing his saga with Kristen Stewart on “The Daily Show” said: “My biggest problem in my life is that I’m cheap…and I didn’t hire a publicist.” While things worked out for him or even both of them if reports are true that they have reconciled, it is still imperative that if you are ..
1. The walls have blurred between public affairs, corporate communications and marketing. 2. Professional service firms are the new competition. There is an increasing role for PR in the C-suite. 3. Specialization is sweet for the bottom line. While it is important to specialize in niche industries, it is also important for PR firms to ..
The staff at Strategic Vision, LLC pauses to remember all of the victims of the terror attacks of 9/11. Our thoughts and prayers are for them and their families. Also our thoughts are with our military and those of our allies who continue pursuing the terrorists and also those who given the ultimate price in ..
24/7 Wall Street recently released its list of 10 most hated companies for 2011. Most are cases in mishandled customer communications. Two in particular, Netflix and Johnson & Johnson, saw a significant drop in customer satisfaction because of a lack of communication from their company, and each offers lessons for every business to keep in ..
More than publicity services, some authors need our help with branding first. And then, when their brand is tightened up and pretty-fied, they’re truly ready for us to take them public. If you are in this position, wondering whether or not your brand needs some tweaking, here are five questions you can ask your brand: ..
Wondering if social media is really relevant to your bottom line? Take a look at these numbers from recent studies of social media users: • 78% are directly influenced by branded posts when making purchases • 74% use social media to encourage friends to try new products • 80% try new things based on friends’ ..
While advance planning is an important component of book PR, the reality is that publishers and authors often find themselves with great projects and little lead time to do the advance work. Whether your book is close to – or even past — its publication date, do not despair. There are countless ways to promote ..
Companies that know how to use public relations in tandem with the sales and marketing function understand the dual role of PR. If sales and marketing serves as the engine of a company, the public relations function is that of a brake and an accelerator. The public relations team advises when a company needs to ..
One of the reasons that the book sections of newspapers are shrinking is because in today’s social networking world people are more interested in a dialogue than a one-sided summary or narrative about a particular book. They want a more visceral, personal reaction with questions and an open forum for responses. People want to know ..