If anyone can sympathize with Mitt Romney’s public relations woes it is the National Football League. One of America’s favorite past times and traditions has become a symbol of corporate greed and intransigence to many fans. Even now a week after a botched call by a temp referee in the Seattle Seahawks/Green Bay Packers game ..
What should businesses be paying attention to on their Facebook pages? Unlikes and unsubscribes. Sure, it’s normal to have a certain number of daily unlikes, though spikes and an upward trajectory could be telling you something about the publishing strategy that you’re not seeing in the overview section of Facebook’s insights page. By knowing the ..
This blog post is for all you authors out there who are self-publishing, now or in the future! Let’s start with the big picture. There is a reason why it takes so long for the publishing process to roll out with publishing houses. It’s not unusual for there to be an 18-month window (or longer) ..
Publishers, faced with shrinking book promotion budgets, are more excited than ever about telling authors to promote their own books online. By online book promotion, publishers often mean social networking. They use the phrases interchangeably. The reason publishers are particularly excited about online book promotion is that, in their opinion, they don’t have to get ..
Creating a corporate blog is a lot like adopting a puppy. At first, it sounds like a great idea. Then, the reality of what it takes to keep it sets in. If done right, corporate blogs can be incredibly valuable to a business. However, much like puppies, maintaining an active corporate blog requires a commitment ..
Coming up with messaging for interactive platforms like Facebook is often an exercise in avoiding certain topics. Any post that might be viewed as irrelevant or singling out a subset of users is viewed as potential grounds for user abandonment and is immediately ruled out. Unfortunately, avoiding these types of posts also results in lost ..
Trade shows like Toy Fair and BookExpo are great places to meet buyers and also gain public exposure through media coverage. Here are six tips for trade shows to help you be successful in getting media coverage: 1. Don’t cheap out. You’ve already spent tens of thousands (or millions) on your exhibit. Spend a few ..
In today’s media environment, delivering information in a concise manner can be the difference between a featured mention and obscurity. The ultimate example is turning a 500-word press release into a 140 character tweet. Here are four tips to help you do it successfully: 1.Don’t just repeat the headline. Though tempting to use, press release ..
In public relations, businesses are always thinking about external audiences. But just as important as the people you are trying to reach is your internal audience – your employees. Internal communications is essential to any PR plan but often gets overlooked. Here is an Internal Communications 101 course to guide your interactions with the people ..
Hopefully, you will not need to use this information, but it’s good to know what to do if a crisis arises. If you’re a service provider, crises can arise from several situations, including being discredited publicly, a verbal misunderstanding or use of a poor choice of words. If you produce a product, crises can arise ..