There are six types of business stories that a business can tell. Any corporate public relations program should incorporate these stories. Vision stories Brand stories Product stories Change of management or direction stories Recruiting stories Customer stories
Television interviews are a key component of any successful media relations and publicity campaign. Business leaders, entrepreneurs, and authors all know the power of television. Being featured on air as an expert is an excellent way to develop a following and earn instant credibility with target audiences. Yet there is much more that can be ..
Walt Disney World conjures images of family fun, Mickey Mouse, and an escape from the world and its worries. Disney is an iconic American institution. Sadly over the past week it has become embroiled in tragedy and controversy. Last week, two-year old Lane Graves was dragged off the beach at Disney’s Grand Floridian Resort & ..
More and more businesses are realizing the massive impact that public policies and regulations have on their operations. The idea of public affairs programs is no longer just for Fortune 500 companies. Many medium sized businesses realize that they need a public affairs/government relations program in their operating budget. That is why many companies are ..
In another blog post we mentioned that award nominations for authors are often overlooked when doing book publicity. Another important component of book public relations that is often overlooked is public speaking. Yes, many authors, and many business professionals dread speaking in-front of an audience. Yet for authors it is one of the best ways ..
When it comes to book publicity, many authors think of media interviews, press releases, and book reviews as the keys to success. And yes, they are all important aspects of a book publicity campaign. But often overlooked are book awards. We recommend book awards as part of any book publicity campaign. There are numerous book ..
Today’s consumers select a brand for more than just the best price or even quality. They select a brand because they buy into the brand’s story and values. That is why it is so critical for a brand to tell a story. This election year, the one candidate who clearly understood this was Donald Trump, ..
Donald Trump made the headlines yet again (is anything else new). This time it was by attacking the media covering his campaign and in particular he attacked ABC’s Tom Llamas. He said that some of the reporting by the media was libelous. This latest Trump attack on the media came as a result of a ..
Memorial Day has come and gone, and with it, we have the unofficial start of summer. Many businesses believe that the summer months are slow months to do public relations campaigns. Actually nothing could be further from the truth. The summer is an excellent time to do publicity campaigns and prepare as well for the ..
One of the side affects of the Great Recession, was the number of new companies that Americans started. The number of startup companies is increasing at an incredible pace. According to Forbes, the top thing that startups need besides funding is a strong public relations program. A strong public relations program creates brand identity, attracts ..