Speeches Speeches can be keynote addresses, panel discussions, or breakout sessions at a trade show. Speeches are designed to carry the company’s message before targeted audiences. Also many in the media often cover speeches at trade shows, business association’s meetings, and even civic clubs like Rotary. A company should always do a press release when ..
What Does Media Relations Mean? Media Relations can be described as a company’s interactions with editors, reporters and journalists. The media can be newspapers, radio, television and the internet. The goal is to communicate a company’s newsworthy message, story or information using the appropriate media outlets. What Makes Up Media Relations? Interviews – company personnel ..
Usually the Super Bowl brings out the best in coaches and players on both teams. While nobody likes losing, the losing coaches and players show grace after the game is over congratulating the victors (regardless of what they may be thinking inside). That is the usual case but Sunday, after Super Bowl 50, Cam Newton, ..
What Is Public Relations Public Relations is way to penetrate the public’s consciousness about your company, products, or services. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Public relations is the opposite of advertising. In advertising, you pay to have your message placed in a newspaper, ..
Chipotle Mexican Grill is struggling to survive. The company has been hit with crisis after crisis. Last fall, Chipotle closed 43 restaurants in Washington and Oregon after six restaurants were linked to an E. coli outbreak. Then additional illnesses were reported in seven more states. In December 80 college students in Boston fell ill after ..
Today’s consumers are savvier than ever before when they select a brand. Consumers are not just selecting a brand because of price any longer, they are seeking a brand that tells a story and shares their values. No brand in the fast food industry has represented this more than Chipotle Mexican Grill that boasted ‘food ..
Comedian and television personality, Steve Harvey made the verbal blunder that is resonating around the world while hosting the Miss Universe pageant when he announced the wrong winner. Harvey in announcing the winner of the contest announced that Miss Colombia, Ariadna Gutierrez Arevalo was the winner only moments later to announce that she was first ..
Authors know that a major television or radio interview can be critical to the success of their public relations campaign. A successful media appearance can translate to new followers on social media and more importantly sales. Yet a major mistake that many authors make when doing a television or radio interview is to neglect to ..
Everyone knows that media interviews are essential for any successful public relations campaign. A single appearance on The Today Show, a story in a key trade journal, or mention in The Wall Street Journal can help generate sales and increase brand identity. Yet to ace an interview and see results requires preparation. So what are ..
Businessman and Republican presidential candidate, Donald Trump continues to dominate the media as he has since announcing for president. His latest firestorm is his proposal to ban Muslims seeking to enter the United States. Trump made his proposal as the focus of the campaign has shifted to terrorism following the horrific terrorist attacks in Paris ..