Does your brand need an extreme makeover? Not necessarily—Just ask the folks at Tropicana Orange Juice. After deciding that the look they’d been using for years was past the expiration date, in January they launched redesigned cartons. The look was so fresh that Tropicana’s loyal customers didn’t even recognize it. They thought it was a ..
The lack of brand discipline is something we notice often when we work with small businesses. It can be very damaging. Exposure of a consistent brand is essential to building name recognition. To achieve it, companies need image guidelines that all of their employees follow; these must include a company font to be used on ..
As a communications professional, one of your most important tasks is making sure your brand’s reputation is spotless. Long ago, this meant selling a good product and avoiding bad publicity. But that was then . . . Thanks to the Internet explosion, online brand reputation management demands so much attention, it’s become a job unto ..
2: INT OFFICE – NIGHT Fade in on the Main Character sitting at his desk to research a deadly virus. CUT TO: Bing search bar … hands typing on keyboard … pan up back of computer (zoom in on Dell logo) … It’s not new, but lately we have been so put off by the ..
Actually, there are many reasons that companies hire marketing, PR and creative agencies, and often they are the wrong reasons. Here is my list of Three Reasons NOT to Hire a PR firm: 1. Do not hire a PR firm because you want to see your name in print or see your face on TV. ..
It’s our favorite time of the year, but not because the temperatures are cooling or the leaves are turning rich shades of red and brown. As entertainment junkies, we are most excited about the new fall TV season and the awards season that’s not far behind. It’s exciting to see new talent and new shows, ..
Be an “expert” for the media You’ve seen the stories, where someone in your industry is quoted about something new in your field. It makes them sound like an expert – and it is great free advertising. If you want to explore that, perhaps the quickest way to establish yourself as an expert for reporters ..
As Warren Buffet quipped, “it can take 20 years to build a reputation and only five minutes to ruin it.” Of course, everyone wants a good reputation. But how do you get one – and more importantly, keep it? A good number of clients come to us for a crisis plan or issue management. Others ..
Coming up with messaging for interactive platforms like Facebook is often an exercise in avoiding certain topics. Any post that might be viewed as irrelevant or singling out a subset of users is viewed as potential grounds for user abandonment and is immediately ruled out. Unfortunately, avoiding these types of posts also results in lost ..
At Strategic Vision, LLC we work with many entrepreneurs and new organizations. Over time we have found certain tips that lead to success in branding a new company or product. Here are our top seven” 1. Understand that the startup team and the startup brand are one and the same, especially in the early stages. ..