Strategic Vision’s own David Johnson discussed #TakeaKnee, the NFL/national anthem controversy, how it affects the NFL itself, its sponsors and brands, and the possible confusion over what the protest specifically represents
Equifax’s crisis communications strategy dealing with its security hack has been an epic fail. And the credit reporting giant continues to make the situation worse. The story of the security hack at Equifax is well known. The breach lasted from mid-May through July of this year with hackers obtaining the personal information of 143 million ..
So often in crisis management we observe what individuals and brands do wrong and that receives most of the coverage. Very seldom do we talk about things being done right. So, this article is about doing crisis management the right way. Florida Governor Rick Scott’s crisis management deserves praise and is something brands should study. ..
A very common question asked when considering public relations is, do I need a public relations agency? The answer is yes, you do need a public relations agency for a variety of reasons (and not just because we are a public relations agency). Why you ask do you need a public relations agency? Let us ..
Social media drives narratives. That cannot be emphasized enough. And it is particularly true during a crisis over customer service. More and more dissatisfied customers are taking to Twitter, Facebook, and YouTube to express their displeasure over poor customer service or what they view as poor quality products
Rebuilding a reputation after a crisis doesn’t happen overnight but it can be done. Just as with the crisis, you need a strong plan for after the crisis to regain public trust
Sooner or later sports stars and entertainment celebrities are going to have to deal with a crisis. Some embarrassing media report will come out or an inopportune social media post will take off. The key to preventing them, dealing with them if they arise, and not letting them affect your career is to have a plan in place
Our society is more polarized today than at any moment in recent memory. Our politics is divisive. Opinions have become more outspoken and outraged. Driving all of this is social media. Social media has allowed millions to have a voice and share their opinion. It is also a driving force in spreading disapproval of a brand when it takes a stand that someone disagrees with. Brands need to be prepared when this happens
It cannot be stressed enough that any good public relations strategy should include a crisis communications plan. Too often brands and companies overlook this and when a disaster strikes, they are caught unprepared
Many organizations fail to do any planning for a crisis. This lack of crisis planning ensures that a crisis will get out of control in the media. Doing crisis management planning can stop that from happening