The other day, I wrote a crisis communications strategy for the Trump White House. It was the conventional crisis communications strategy that would normally apply for any Administration facing the issues that President Trump confronts. Yet in another sense, he doesn’t need a conventional crisis communications strategy and if he followed one it would actually ..
Every presidential administration just like every business needs crisis communications at some point. For the Trump Administration, the need is coming earlier than most (not even a month into the Administration). The Administration has been beset by numerous mistakes (Michael Flynn, alternative facts, the CIA visit, the Australia phone call) that have overshadowed its successes. ..
A little over a week into his presidency and Donald Trump is making a mark that has both critics and supporters going wild. His presidency is in many ways unprecedented. Yet in terms of communications strategy, he is pursuing tried and tested ways to reach his audience that were pursued by other politicians, and businesses ..
Small and medium sized businesses while knowing they need a public relations strategy often do not include a crisis communications plan in that strategy. Many of these businesses believe crisis communications plans are only for major corporations and they will never face a crisis that needs a detailed response. In this highly polarized political climate ..
One week after Donald Trump’s stunning win in the presidential election, the debate is still going on, as to how he was able to pull off his stunning election victory. One reason that is being overlooked and should be studied by business communicators and CEOs is that Trump regardless of if you love him or ..
Americans elected Donald Trump as President on Tuesday. It was the political upset heard around the world as every poll and pundit had predicted a Hillary Clinton victory. Without a doubt it was our version of the famous Harry Truman upset over Thomas Dewey in 1948. Even more so for business communicators Trump’s strategy provides ..
Every election cycle October is known as the month of ‘the October Surprise’ designed to upend the polls and change the election dynamics. This year, ‘the October Surprise’ came on October 28th for the Hillary Clinton campaign when FBI Director James Comey informed Congressional leaders that the FBI was reopening the investigation into Hillary Clinton’s ..
The first night at the Republican Presidential Convention was supposed to highlight Melania Trump, Donald Trump’s wife and introduce the next potential First Lady to millions of Americans. Also it was hoped that Melania’s speech would start to soften the image of Donald Trump and allow voters a glimpse of the private man. With polls ..
Today’s consumers select a brand for more than just the best price or even quality. They select a brand because they buy into the brand’s story and values. That is why it is so critical for a brand to tell a story. This election year, the one candidate who clearly understood this was Donald Trump, ..
Donald Trump made the headlines yet again (is anything else new). This time it was by attacking the media covering his campaign and in particular he attacked ABC’s Tom Llamas. He said that some of the reporting by the media was libelous. This latest Trump attack on the media came as a result of a ..