Everybody loves stories –romance stories, action stories, mystery stories, success stories – you name it and someone loves it. Storytelling is a basic thread of human communications. People connect with stories, remember stories, and share them with others. We’re pre-wired for stories. It’s how we communicate. People make decisions daily. While they use data or ..
Trade shows provide an excellent opportunity to reach decision makers and buyers regardless of if your targets are businesses or consumers. Recent studies show that most buyers and decision makers reach a decision on a product or service based upon the trade show exhibit they viewed. For many companies, especially smaller ones, a major industry ..
Businesses leaders regardless of the size of their business know that they need public relations. The value of public relations for brand identity cannot be stressed enough. Nor can the value that public relations brings to marketing efforts be overstated
Brands know that public relations is essential to success. It develops brand identity and reinforces ongoing marketing efforts. But to see strong success from public relations, certain elements must be in place
One of the things many people ask about public relations is what is the difference between public relations and advertising. It is a common question that is asked time and time again. Yet the two should not be confused. Here are the differences between advertising and public relations: Advertising is paid placement. The company pays ..
The Friday after Thanksgiving has been branded Black Friday in the public’s consciousness for years as an integral part of the traditional holiday season as the Macy’s Day Parade, Santa Claus, and Thanksgiving. For decades it has signaled the start of the holiday season for retailers with a strong Black Friday signaling strong holiday sales ..
Social media drives narratives. It is becoming the new way that brands reach consumers. An active social media presence is essential for any brand. Brands do shout outs on Twitter and Facebook when they are referred too. Yet one brand had a missed opportunity – Eveready/Energizer batteries. In the Republican presidential debate, candidates were asked ..
Less than one percent of small and medium size businesses have a public relations strategy. The challenge is that many businesses simply do not understand what public relations actually is and what it will do for them in terms of business growth and branding. Many business owners and executives equate public relations component with paid ..
Many brands base their marketing and publicity strategies on a public spokesperson. Lincoln has Matthew McConaughey. Priceline has William Shatner of Star Trek fame. Wendy’s used its CEO, Dave Thomas before his death. Men’s Warehouse used its founder, George Zimmer until he was ousted from the company. Very often the brand becomes identified with its ..
The Bill Cosby brand was built over the years by his ability to bridge the racial divide and a belief that he stood for traditional values. He was praised for lecturing young African-Americans about the importance of raising children in a two-parent household. During his heyday, appearing as Dr. Cliff Huxtable on NBC’s The Cosby ..