What Is Your Brand Story?

Everybody loves stories –romance  stories, action stories, mystery stories, success stories  – you name it and someone loves it.  Storytelling is a basic thread of human communications.  People connect with stories, remember stories, and share them with others.  We’re pre-wired for stories.  It’s how we communicate. People make decisions daily.  While they use data or ..

How To Maximize A Trade Show For Media Coverage

Trade shows provide an excellent opportunity to reach decision makers and buyers regardless of if your targets are businesses or consumers.  Recent studies show that most buyers and decision makers reach a decision on a product or service based upon the trade show exhibit they viewed.  For many companies, especially smaller ones, a major industry ..

Knowing The Difference Between Advertising and Public relations

One of the things many people ask about public relations is what is the difference between public relations and advertising.  It is a common question that is asked time and time again.  Yet the two should not be confused.  Here are the differences between advertising and public relations: Advertising is paid placement. The company pays ..

Black Friday Branding Blunders

The Friday after Thanksgiving has been branded Black Friday in the public’s consciousness for years as an integral part of the traditional holiday season as the Macy’s Day Parade, Santa Claus, and Thanksgiving.  For decades it has signaled the start of the holiday season for retailers with a strong Black Friday signaling strong holiday sales ..

Marketing Is Real Time: Don’t Overlook Social Media

Social media drives narratives. It is becoming the new way that brands reach consumers. An active social media presence is essential for any brand. Brands do shout outs on Twitter and Facebook when they are referred too. Yet one brand had a missed opportunity – Eveready/Energizer batteries. In the Republican presidential debate, candidates were asked ..

Less than one percent of small and medium size businesses have a public relations strategy. The challenge is that many businesses simply do not understand what public relations actually is and what it will do for them in terms of business growth and branding. Many business owners and executives equate public relations component with paid ..

Many brands base their marketing and publicity strategies on a public spokesperson.  Lincoln has Matthew McConaughey.  Priceline has William Shatner of Star Trek fame.  Wendy’s used its CEO, Dave Thomas before his death.  Men’s Warehouse used its founder, George Zimmer until he was ousted from the company.  Very often the brand becomes identified with its ..