Knowing The Difference Between Advertising and Public relations

One of the things many people ask about public relations is what is the difference between public relations and advertising.  It is a common question that is asked time and time again.  Yet the two should not be confused.  Here are the differences between advertising and public relations: Advertising is paid placement. The company pays ..

Black Friday Branding Blunders

The Friday after Thanksgiving has been branded Black Friday in the public’s consciousness for years as an integral part of the traditional holiday season as the Macy’s Day Parade, Santa Claus, and Thanksgiving.  For decades it has signaled the start of the holiday season for retailers with a strong Black Friday signaling strong holiday sales ..

Marketing Is Real Time: Don’t Overlook Social Media

Social media drives narratives. It is becoming the new way that brands reach consumers. An active social media presence is essential for any brand. Brands do shout outs on Twitter and Facebook when they are referred too. Yet one brand had a missed opportunity – Eveready/Energizer batteries. In the Republican presidential debate, candidates were asked ..

Less than one percent of small and medium size businesses have a public relations strategy. The challenge is that many businesses simply do not understand what public relations actually is and what it will do for them in terms of business growth and branding. Many business owners and executives equate public relations component with paid ..

Many brands base their marketing and publicity strategies on a public spokesperson.  Lincoln has Matthew McConaughey.  Priceline has William Shatner of Star Trek fame.  Wendy’s used its CEO, Dave Thomas before his death.  Men’s Warehouse used its founder, George Zimmer until he was ousted from the company.  Very often the brand becomes identified with its ..

A big part of our work for clients is helping them crystallize their message, focusing it, stripping it down to the essentials. For a brand, that means articulating what you stand for and what customers can expect from a brand experience with you. Sometimes, people refer to this as having an “elevator speech.” Some people ..

Think Before Using An Iconic Image In Marketing

One of the big trends in advertising and public relations lately is to use iconic images and nostalgia. Yet Brands who plan to co-opt iconic American images should probably make sure they cast those images in a positive light. Swiffer learned that lesson the hard way when it injected Rosie the Riveter—who symbolized female empowerment ..

Hispanic Marketing Is Essential To Companies

Spanish-language outreach is an essential component of public relations. According to the U.S. Census Bureau, the Hispanic population increased 5 percent from 2000 to 2010, while the non-Hispanic population increased only 2 percent. Because the Hispanic population is fast-growing, relatively young and has larger households, they can potentially be more vital to future growth in ..