A key component of a successful public relations strategy is media relations. Whether you are promoting a company, new product, new service, a book, or movie, the best way to get the word out and reach your target audience is through the media
Businesses leaders regardless of the size of their business know that they need public relations. The value of public relations for brand identity cannot be stressed enough. Nor can the value that public relations brings to marketing efforts be overstated
Satellite media interviews allow you to reach millions of viewers that may not be tuning into the networks and cable channels. They create additional buzz to the national campaign and are critical for branding success
Donald Trump made the headlines yet again (is anything else new). This time it was by attacking the media covering his campaign and in particular he attacked ABC’s Tom Llamas. He said that some of the reporting by the media was libelous. This latest Trump attack on the media came as a result of a ..
Businessman and Republican presidential candidate, Donald Trump continues to dominate the media as he has since announcing for president. His latest firestorm is his proposal to ban Muslims seeking to enter the United States. Trump made his proposal as the focus of the campaign has shifted to terrorism following the horrific terrorist attacks in Paris ..
Racial relations have been one of the most polarizing issues in American history. This has especially been true in the past year following events in Ferguson, Missouri and New York City. Many believe that the nation is more racially divided now than anytime in the last 20 years. As a rule businesses try to stay ..
Hillary Clinton has been the presumed Democratic nominee for President in 2016 since the last ballots were cast in 2012. Polls showed her miles ahead of all potential Democratic rivals in 2016. In fact so assumed is her nomination in 2016, should anything happen to her, the Democratic Party has no real viable plan B ..
We have all heard the old saying, “any publicity even bad publicity is good publicity”. Rolling Stone in selecting Boston Marathon bomber, Dzhokhar Tsarnaev for the cover of its August 3rd issue (in a way that conjured up images of Jim Morrison or Paul Getty) showed that they believe that mantra. The cover isn’t even ..
You can’t take short cuts when it comes to media outreach. Here are a few of the techniques our agency consistently emphasizes to deliver excellent media placements: •Research: You’ve got to know who you’re sending your pitches to and what they write about, so research, from past articles to Twitter feeds, is important. We don’t ..
This language, which sometimes does not make sense to people outside of the PR/marketing world, is full of phrases that sometimes leak out into my personal life; phrases that are greeted with confused faces and the inevitable “Wait, so what do you do again?” Here is some of the public relations/marketing lingo we use, and ..