In a matter of weeks, toy makers will descend upon New York City to unveil the hottest and latest toys at Toy Fair. Toy Fair is the premier event for the toy industry. Think of the Oscars, Grammys, Emmys combined with Fashion Week, and that is Toy Fair. For many start-ups and even existing toy ..
Startups are emerging everyday. A lasting impact of the Great Recession is the number of people starting companies on their own. One of the key things that these new companies need is publicity. Why? It gets the company’s name out to the public, creating brand awareness. It allows the company a chance to attract investors. ..
Television interviews are a key component of any successful media relations and publicity campaign. Business leaders, entrepreneurs, and authors all know the power of television. Being featured on air as an expert is an excellent way to develop a following and earn instant credibility with target audiences. Yet there is much more that can be ..
Donald Trump made the headlines yet again (is anything else new). This time it was by attacking the media covering his campaign and in particular he attacked ABC’s Tom Llamas. He said that some of the reporting by the media was libelous. This latest Trump attack on the media came as a result of a ..
Memorial Day has come and gone, and with it, we have the unofficial start of summer. Many businesses believe that the summer months are slow months to do public relations campaigns. Actually nothing could be further from the truth. The summer is an excellent time to do publicity campaigns and prepare as well for the ..
One of the side affects of the Great Recession, was the number of new companies that Americans started. The number of startup companies is increasing at an incredible pace. According to Forbes, the top thing that startups need besides funding is a strong public relations program. A strong public relations program creates brand identity, attracts ..
Today’s media world is 24/7, and reporters are hungry for breaking trends and stimulating story ideas. Pressure is high for brand communicators to create a steady stream of captivating stories. A major challenge is that not all news is the breaking kind — and sometimes there’s a drought of fresh information altogether. What’s a brand ..
Authors know that a major television or radio interview can be critical to the success of their public relations campaign. A successful media appearance can translate to new followers on social media and more importantly sales. Yet a major mistake that many authors make when doing a television or radio interview is to neglect to ..
Less than one percent of small and medium size businesses have a public relations strategy. The challenge is that many businesses simply do not understand what public relations actually is and what it will do for them in terms of business growth and branding. Many business owners and executives equate public relations component with paid ..
Planned Parenthood is in a crisis mode and attempting to launch a public relations counterattack after an undercover video surfaced that seems to indicate that the organization sells fetal tissue from abortions to researchers for a profit. Such action if true would be illegal. The video was released by the Center for Medical Progress on ..