Authors Don’t forget To Mention The Title of Your Book In Interviews

Authors know that broadcast interviews (radio and television) are a critical part of any book promotion campaign. These interviews allow an author to reach many people who would not hear about a book in any other way. The interviews help build both the author brand and the book identity. Yet many authors make one common mistake in interviews – they forget to mention the title of their book

Tips for Print Interviews

Here are some useful tips for doing a print interview: Print interviews comprise of newspapers, magazines, and online news resources such as blogs. Are typically done over the telephone or via email. Unlike live radio interviews, if the interviewer stumbles or remembers something they want to add to the interview, they can go back to ..

Essential Tips For Successful Satellite Media Interviews

Satellite media interviews allow you to reach millions of viewers that may not be tuning into the networks and cable channels. They create additional buzz to the national campaign and are critical for branding success

How To Get Media Coverage At Toy Fair

In a matter of weeks, toy makers will descend upon New York City to unveil the hottest and latest toys at Toy Fair.  Toy Fair is the premier event for the toy industry.  Think of the Oscars, Grammys, Emmys combined with Fashion Week, and that is Toy Fair.  For many start-ups and even existing toy ..

The Two Key Components of Successful PR For A Startup

Startups are emerging everyday.  A lasting impact of the Great Recession is the number of people starting companies on their own.  One of the key things that these new companies need is publicity. Why? It gets the company’s name out to the public, creating brand awareness. It allows the company a chance to attract investors. ..