A little over a week into his presidency and Donald Trump is making a mark that has both critics and supporters going wild. His presidency is in many ways unprecedented. Yet in terms of communications strategy, he is pursuing tried and tested ways to reach his audience that were pursued by other politicians, and businesses ..
Americans elected Donald Trump as President on Tuesday. It was the political upset heard around the world as every poll and pundit had predicted a Hillary Clinton victory. Without a doubt it was our version of the famous Harry Truman upset over Thomas Dewey in 1948. Even more so for business communicators Trump’s strategy provides ..
The 2016 political conventions are upon us. Unlike political conventions of the past, the suspense is gone on who will be the nominee and no intense battles over party platforms are fought out at the conventions. The political convention in this day and age is in many ways an infomercial for the presidential nominee and ..
It has been said that the 2016 Presidential Election and Donald Trump have thrown away the rules of politics and communications. Yet in many ways Trump and those in the Republican Party opposing him are replaying the communications strategies of the Republican Party in the 1960s when the Party would battle between conservatives and the ..
The wait is over. Hillary Clinton announced via YouTube and Twitter what everyone already knew. She is running for president. Her candidacy presents both opportunity and challenges from a public relations and branding perspective. Hillary Clinton launched her campaign with a rebranding effort. Taking a page out of Richard Nixon’s playbook, she is introducing the ..