Knowing The Difference Between Advertising and Public relations

One of the things many people ask about public relations is what is the difference between public relations and advertising.  It is a common question that is asked time and time again.  Yet the two should not be confused.  Here are the differences between advertising and public relations: Advertising is paid placement. The company pays ..

How To Get Media Coverage At Toy Fair

In a matter of weeks, toy makers will descend upon New York City to unveil the hottest and latest toys at Toy Fair.  Toy Fair is the premier event for the toy industry.  Think of the Oscars, Grammys, Emmys combined with Fashion Week, and that is Toy Fair.  For many start-ups and even existing toy ..

Regardless of Size, All Companies Need A Crisis Communications Strategy

Small and medium sized businesses while knowing they need a public relations strategy often do not include a crisis communications plan in that strategy.  Many of these businesses believe crisis communications plans are only for major corporations and they will never face a crisis that needs a detailed response.  In this highly polarized political climate ..

Brangelina Breakup Sees PR Strategies Play Out

Celebrity divorces are always high profile news stories.  And when the celebrities divorcing have a word that describes their pairing – Brangelina – and are Brad Pitt and Angelina Jolie, you can expect nonstop media coverage.  Celebrity divorces also use public relations to sway public opinion and force a settlement. We saw the public relations ..

What Businesses Can Learn From This Year’s Political Conventions – Social Media Is King

The 2016 political conventions are upon us.  Unlike political conventions of the past, the suspense is gone on who will be the nominee and no intense battles over party platforms are fought out at the conventions.  The political convention in this day and age is in many ways an infomercial for the presidential nominee and ..

The Two Key Components of Successful PR For A Startup

Startups are emerging everyday.  A lasting impact of the Great Recession is the number of people starting companies on their own.  One of the key things that these new companies need is publicity. Why? It gets the company’s name out to the public, creating brand awareness. It allows the company a chance to attract investors. ..

Tips on Maximizing A Television Interview

Television interviews are a key component of any successful media relations and publicity campaign.  Business leaders, entrepreneurs, and authors all know the power of television.  Being featured on air as an expert is an excellent way to develop a following and earn instant credibility with target audiences.  Yet there is much more that can be ..

What To Look For When Using A PR Agency For Public Affairs

More and more businesses are realizing the massive impact that public policies and regulations have on their operations.  The idea of public affairs programs is no longer just for Fortune 500 companies.   Many medium sized businesses realize that they need a public affairs/government relations program in their operating budget.  That is why many companies are ..

Trump Attacking The Media Is A Public Relations Coup

Donald Trump made the headlines yet again (is anything else new).  This time it was by attacking the media covering his campaign and in particular he attacked ABC’s Tom Llamas.  He said that some of the reporting by the media was libelous.   This latest Trump attack on the media came as a result of a ..