Everybody loves stories –romance stories, action stories, mystery stories, success stories – you name it and someone loves it. Storytelling is a basic thread of human communications. People connect with stories, remember stories, and share them with others. We’re pre-wired for stories. It’s how we communicate. People make decisions daily. While they use data or ..
Whether you are a corporate leader, author, entertainer, athlete, or seeking to influence public policy, you know that you need public relations. Yet despite this, many people are uncertain of what the benefits of public relations are. First you have to understand what public relations is. A basic definition of what public relations does for ..
A very common question asked when considering public relations is, do I need a public relations agency? The answer is yes, you do need a public relations agency for a variety of reasons (and not just because we are a public relations agency). Why you ask do you need a public relations agency? Let us ..
Trade shows provide an excellent opportunity to reach decision makers and buyers regardless of if your targets are businesses or consumers. Recent studies show that most buyers and decision makers reach a decision on a product or service based upon the trade show exhibit they viewed. For many companies, especially smaller ones, a major industry ..
A key component of a successful public relations strategy is media relations. Whether you are promoting a company, new product, new service, a book, or movie, the best way to get the word out and reach your target audience is through the media
Businesses seek to attract attention to their newest brand, product or service. With about a quarter of a million new product and service launches globally each year, and countless established brands seeking coverage, it’s not always easy for a new company get the publicity it seeks. But, it’s possible to break through the clutter
Speaking engagements are a critical part of any public relations campaign. They allow a person to get before their target audience and directly communicate with them. Authors find that after a speaking engagement, members of the audience will purchase copies of their book. Business leaders find that after a speaking engagement members of the audience will be interested in their products and services. In addition, speaking engagements assist in branding the speaker as an expert in their field
Businesses leaders regardless of the size of their business know that they need public relations. The value of public relations for brand identity cannot be stressed enough. Nor can the value that public relations brings to marketing efforts be overstated
Public relations is critical to business success and growth. Every company needs a public relations strategy and needs to keep it continuous to reap the benefits
Speaking engagements are a critical piece of any public relations campaign. They allow an author to reach potential readers; a CEO to reach possible investors and customers, a startup entrepreneur to reach investors, analysts, the media, and customers. Speaking engagements help build brand identity. It seems everybody is taking to the speaking circuit or have hopes to do so at some point. That is where media interviews play an essential role in helping to secure speaking engagements and increasing the desirability to book a speaker