One of the most frequent comments we hear is, “We are a service oriented company and not a product based company and therefore branding doesn’t make sense for us, or it just won’t work.” This statement couldn’t be further from the truth and, in fact, is completely backwards. Service oriented companies are in greater need ..
As PR professionals and counselors, we know it is our job to ensure our clients and their brands leave their customers with nothing less than a sweet taste. So how, you might ask, can PR professionals infuse sweetness into our campaigns and strategies? The ingredient is simple…add one cup S.U.G.A.R. Special In a time when ..
One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. There is obviously no black-or-white answer. 1. PR is a process, not an event – For starters you shouldn’t do PR ..
Do you have a great idea for a story, but no clue how to get it in the news? Are you tired of pitching press releases the news media simply ignores? If so here are some tips on how to get noticed. 1) Be Unusual The old adage about “Man bites dog” still holds true. ..
There has been a lot written about content marketing recently, but it’s more than just a clever buzzword. Creating an integrated content PR strategy that is relevant, engaging and social can make a huge difference when it comes to marketing your brand. Here are some tips for building a successful content PR strategy. Defining Content ..
This language, which sometimes does not make sense to people outside of the PR/marketing world, is full of phrases that sometimes leak out into my personal life; phrases that are greeted with confused faces and the inevitable “Wait, so what do you do again?” Here is some of the public relations/marketing lingo we use, and ..
A recent survey found that 86% of journalists prefer email when receiving materials from PR professionals. As communicators, it’s our job to not only ensure we’re emailing the right reporters, but also that our pitches are written in a way that draws interest. Follow these do’s and don’ts to ensure your email pitches to reporters ..
The goal of most company founders, owners and investors is ultimately to have a liquidity event that rewards key stakeholders for their role in creating a successful company. For example, if you’ve built up a great tech company over the years through brains, hard work and perseverance, odds are you’d love to be acquired by ..
David Letterman is famous for his top 10 list. Guess what, he isn’t the only one who likes a top ten list. The media does also. When they are doing an interview, they love a guest who can offer 5 to 10 tips. It makes for a great visual and also added air time. Developing ..
Washington, DC seem dysfunctional to many Americans lately. The word compromise seems to have become a dirty word, as legislators on both sides of the aisle fear that if they don’t take the most extreme views, they will face a primary challenge. But it isn’t merely Congress that is suffering from a public relations problem, ..
