Brand managers, make the most of your event marketing strategy and execution the first time. The cost and competition for consumer and media attention are too high to leave your next big (or small) event to chance. In my experience, attention to detail and delivering a unique guest experience are the two most important ingredients ..
Few things strike fear in the hearts of PR pros more than an urgent email from a client requesting a time-consuming project…that’s due in two hours…with no additional budget to complete. In honor of Halloween, we’ve compiled a list of the scariest things that a client could utter, along with some quick tips for avoiding ..
It used to be that writing a press release required a little more than the five W’s and H. But as many public relations pros now understand, it’s also about the S-E-O. Press releases are not only being used to inform journalists about your client, but simply by virtue of being posted to wire services, ..
Google’s third quarter earnings report was released early. The report surprised investors not only because of its advanced arrival, but also because it showed lower profits than the same quarter last year. The information caused a frenzy among investors, and Google’s stock dropped by around nine percent. Google might have hoped to make headlines with ..
Just as advertisers try to “pitch” consumers a message they hope will resonate, public relations professionals pitch journalists with suggestions for stories, on behalf of their clients. But not all pitches are created equal, and it helps to understand what circumstances create the most favorable conditions for eventual media exposure. For our purposes, let’s assume ..
It’s early October, and soon the ghouls and goblins, and yes, the Zombies, will be haunting neighborhoods across the country. Are you prepared if the Zombies attack your community? The Centers for Disease Control and Prevention (CDC) is getting ready for their 2012 Disaster Preparedness Campaign. Last year, in an effort to attract new audiences ..
Be an “expert” for the media You’ve seen the stories, where someone in your industry is quoted about something new in your field. It makes them sound like an expert – and it is great free advertising. If you want to explore that, perhaps the quickest way to establish yourself as an expert for reporters ..
As Warren Buffet quipped, “it can take 20 years to build a reputation and only five minutes to ruin it.” Of course, everyone wants a good reputation. But how do you get one – and more importantly, keep it? A good number of clients come to us for a crisis plan or issue management. Others ..
If anyone can sympathize with Mitt Romney’s public relations woes it is the National Football League. One of America’s favorite past times and traditions has become a symbol of corporate greed and intransigence to many fans. Even now a week after a botched call by a temp referee in the Seattle Seahawks/Green Bay Packers game ..
Creating a corporate blog is a lot like adopting a puppy. At first, it sounds like a great idea. Then, the reality of what it takes to keep it sets in. If done right, corporate blogs can be incredibly valuable to a business. However, much like puppies, maintaining an active corporate blog requires a commitment ..
