In a matter of weeks, toy makers will descend upon New York City to unveil the hottest and latest toys at Toy Fair. Toy Fair is the premier event for the toy industry. Think of the Oscars, Grammys, Emmys combined with Fashion Week, and that is Toy Fair. For many start-ups and even existing toy ..
Startups are emerging everyday. A lasting impact of the Great Recession is the number of people starting companies on their own. One of the key things that these new companies need is publicity. Why? It gets the company’s name out to the public, creating brand awareness. It allows the company a chance to attract investors. ..
There are six types of business stories that a business can tell. Any corporate public relations program should incorporate these stories. Vision stories Brand stories Product stories Change of management or direction stories Recruiting stories Customer stories
Memorial Day has come and gone, and with it, we have the unofficial start of summer. Many businesses believe that the summer months are slow months to do public relations campaigns. Actually nothing could be further from the truth. The summer is an excellent time to do publicity campaigns and prepare as well for the ..
Speeches Speeches can be keynote addresses, panel discussions, or breakout sessions at a trade show. Speeches are designed to carry the company’s message before targeted audiences. Also many in the media often cover speeches at trade shows, business association’s meetings, and even civic clubs like Rotary. A company should always do a press release when ..
What Does Media Relations Mean? Media Relations can be described as a company’s interactions with editors, reporters and journalists. The media can be newspapers, radio, television and the internet. The goal is to communicate a company’s newsworthy message, story or information using the appropriate media outlets. What Makes Up Media Relations? Interviews – company personnel ..
What Is Public Relations Public Relations is way to penetrate the public’s consciousness about your company, products, or services. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Public relations is the opposite of advertising. In advertising, you pay to have your message placed in a newspaper, ..
Nostalgia is a powerful mechanism for promoting your business, product, or service; most people look at days gone past with a favorable view. Here are a handful of reasons why nostalgia can be an effective tool for communicating with your consumers. 1. Being a kid again As children, we looked at the world with wonder ..
Here’s a quick snapshot of counsel we often provide: 1.Create value, not lip service. If you don’t want to donate money to a local or national relief organization following a disaster, make sure the response is authentic to your brand. A good example of positive “branded” responses that created real value for victims vs. empty ..
As a communications professional, one of your most important tasks is making sure your brand’s reputation is spotless. Long ago, this meant selling a good product and avoiding bad publicity. But that was then . . . Thanks to the Internet explosion, online brand reputation management demands so much attention, it’s become a job unto ..