Equifax: An Epic Fail In Crisis Communications

Equifax’s crisis communications strategy dealing with its security hack has been an epic fail.  And the credit reporting giant continues to make the situation worse. The story of the security hack at Equifax is well known.  The breach lasted from mid-May through July of this year with hackers obtaining the personal information of 143 million ..

Crisis Communications Done Right: Rick Scott and Hurricane Irma

So often in crisis management we observe what individuals and brands do wrong and that receives most of the coverage.  Very seldom do we talk about things being done right.  So, this article is about doing crisis management the right way.  Florida Governor Rick Scott’s crisis management deserves praise and is something brands should study. ..

Do You Need A Public Relations Agency?

A very common question asked when considering public relations is, do I need a public relations agency?  The answer is yes, you do need a public relations agency for a variety of reasons (and not just because we are a public relations agency). Why you ask do you need a public relations agency?  Let us ..

Attracting Attention For Your New Product or Service

Businesses seek to attract attention to their newest brand, product or service. With about a quarter of a million new product and service launches globally each year, and countless established brands seeking coverage, it’s not always easy for a new company get the publicity it seeks. But, it’s possible to break through the clutter

How To Defuse A Social Media Attack Before It Becomes A Full Blown Crisis

Social media drives narratives. That cannot be emphasized enough. And it is particularly true during a crisis over customer service. More and more dissatisfied customers are taking to Twitter, Facebook, and YouTube to express their displeasure over poor customer service or what they view as poor quality products

#Boycott: What You Need To Know

Our society is more polarized today than at any moment in recent memory. Our politics is divisive. Opinions have become more outspoken and outraged. Driving all of this is social media. Social media has allowed millions to have a voice and share their opinion. It is also a driving force in spreading disapproval of a brand when it takes a stand that someone disagrees with. Brands need to be prepared when this happens