A little over a week into his presidency and Donald Trump is making a mark that has both critics and supporters going wild. His presidency is in many ways unprecedented. Yet in terms of communications strategy, he is pursuing tried and tested ways to reach his audience that were pursued by other politicians, and businesses ..
Businessman and reality television star, Donald Trump appears to be the Republican nominee for president in 2016. This became all but official with the exit of Texas Senator Ted Cruz from the Republican presidential race following a devastating defeat in Indiana. Love Trump or hate him, he has shown on the stump some valuable public ..
Social media drives narratives and brands react to the social media narrative. This means that many of the old rules of crisis communications no longer apply as social media drives a crisis regardless if everything was handled correctly or not in addressing the situation with the media and key stakeholders. We saw this happen this ..
Social media drives narratives. It is becoming the new way that brands reach consumers. An active social media presence is essential for any brand. Brands do shout outs on Twitter and Facebook when they are referred too. Yet one brand had a missed opportunity – Eveready/Energizer batteries. In the Republican presidential debate, candidates were asked ..
Social media drives narratives. This cannot be stated enough. Yet despite the power of social media and brands realizing its importance, they forget about its power and potential to create a crisis. Very often their social media strategy does not reflect their tradition public relations strategy. A case in point was celebrity chef, Paula Deen. ..
With the launch of its new service called Vine, Twitter is hoping to do for video what it has already done for text –shrink it into bite-sized bits that are quickly and easily shared. Available as a free app for iOS devices (with other platforms coming soon), users can splice together six seconds of looping ..
In today’s media environment, delivering information in a concise manner can be the difference between a featured mention and obscurity. The ultimate example is turning a 500-word press release into a 140 character tweet. Here are four tips to help you do it successfully: 1.Don’t just repeat the headline. Though tempting to use, press release ..
Dear Gracie: How to Enhance Your Twitter Profile Posted on May 18, 2012 by Grace Lavigne | Leave a comment Each week, Dear Gracie answers questions from ProfNet Connect readers with advice from our network of nearly 50,000 ProfNet experts. Has there been a question burning in your mind lately, something you’ve been wondering that ..
1. The walls have blurred between public affairs, corporate communications and marketing. 2. Professional service firms are the new competition. There is an increasing role for PR in the C-suite. 3. Specialization is sweet for the bottom line. While it is important to specialize in niche industries, it is also important for PR firms to ..