One of the biggest challenges companies face is in uncovering their brand stories. There are various methods that can be used to develop an engaging story, and organizations should involve team members from all parts of their organization. A company’s story is the key to its whole branding strategy. Think of Walmart, KFC, Estee Lauder, Atlanta’s Varsity, or any other successful organization and a part of what makes them successful is their story.
2065
09/06/2012