#MuellerReport – Managing the ‘Spin’ Game

The long wait is over.  Special Counsel Robert Mueller has issued his report  – on his investigation into alleged collusion by President Donald Trump’s campaign and Russia during the 2016 election and obstruction of justice by President Trump into the investigation – to the Department of Justice.  After reviewing it, Attorney General William Barr and ..

Crisis Communications in the World of Small and Mid-Size Businesses

Most small and medium sized business owners never believe they will face a major crisis that requires a crisis communications response.  When they hear the term, crisis communications they believe only large corporations need to worry about crisis communications. But nothing can be further from the truth.  In this world of social media and online ..

What Brands Will Live, What Brands Will Die, Who Will Tell Your Brand Story

In the hit Broadway musical, Hamilton, the final ensemble is called, “Who Lives, Who Dies, Who Tells Your Story.”  It recollects that all the founding fathers were allowed to grow old and tell their stories, save of course for Alexander Hamilton who died young in the famed duel and that it fell to his wife, ..

What Is The Difference Between Marketing and Public Relations

Many people often wonder what the difference is between marketing and public relations.  The two seem so intertwined in people’s minds that very often people consider them to be the same.  Nothing could be further from the truth.  Public relations and marketing while essential to success are totally different. So how should both be defined? ..