Two thousand and seventeen is drawing to a close. What a year it has been. It has been a year that has seen some major stories with serious public relations lessons that will be applied going into 2018 and far beyond. What were the major stories and the public relations lessons that can be learned ..
Many people often wonder what the difference is between marketing and public relations. The two seem so intertwined in people’s minds that very often people consider them to be the same. Nothing could be further from the truth. Public relations and marketing while essential to success are totally different. So how should both be defined? ..
It seems like every day a new sexual harassment or assault story is hitting the news out of the entertainment industry, the world of the media, or the political world. The names of celebrities who have been named keep climbing. For the organizations that employed these people or were associated with them the question arises, ..
Equifax’s crisis communications strategy dealing with its security hack has been an epic fail. And the credit reporting giant continues to make the situation worse. The story of the security hack at Equifax is well known. The breach lasted from mid-May through July of this year with hackers obtaining the personal information of 143 million ..
So often in crisis management we observe what individuals and brands do wrong and that receives most of the coverage. Very seldom do we talk about things being done right. So, this article is about doing crisis management the right way. Florida Governor Rick Scott’s crisis management deserves praise and is something brands should study. ..
Social media drives narratives. That cannot be emphasized enough. And it is particularly true during a crisis over customer service. More and more dissatisfied customers are taking to Twitter, Facebook, and YouTube to express their displeasure over poor customer service or what they view as poor quality products
Rebuilding a reputation after a crisis doesn’t happen overnight but it can be done. Just as with the crisis, you need a strong plan for after the crisis to regain public trust
Sooner or later sports stars and entertainment celebrities are going to have to deal with a crisis. Some embarrassing media report will come out or an inopportune social media post will take off. The key to preventing them, dealing with them if they arise, and not letting them affect your career is to have a plan in place
Our society is more polarized today than at any moment in recent memory. Our politics is divisive. Opinions have become more outspoken and outraged. Driving all of this is social media. Social media has allowed millions to have a voice and share their opinion. It is also a driving force in spreading disapproval of a brand when it takes a stand that someone disagrees with. Brands need to be prepared when this happens
It cannot be stressed enough that any good public relations strategy should include a crisis communications plan. Too often brands and companies overlook this and when a disaster strikes, they are caught unprepared