With a rebrand a company has only one chance to make that great first impression. That is why it is essential it be done right
Rebuilding a reputation after a crisis doesn’t happen overnight but it can be done. Just as with the crisis, you need a strong plan for after the crisis to regain public trust
The wait is over. Hillary Clinton announced via YouTube and Twitter what everyone already knew. She is running for president. Her candidacy presents both opportunity and challenges from a public relations and branding perspective. Hillary Clinton launched her campaign with a rebranding effort. Taking a page out of Richard Nixon’s playbook, she is introducing the ..