Crisis Communications In Today’s Polarized Society

Today’s politically charged environment has changed the rules of crisis management. A business may be caught in the crosshairs of a crisis just because it advertises on a show or sponsors an event. Businesses need a crisis communications plan in case they are attacked

What Businesses Can Learn From This Year’s Political Conventions – Social Media Is King

The 2016 political conventions are upon us.  Unlike political conventions of the past, the suspense is gone on who will be the nominee and no intense battles over party platforms are fought out at the conventions.  The political convention in this day and age is in many ways an infomercial for the presidential nominee and ..

The wait is over. Hillary Clinton announced via YouTube and Twitter what everyone already knew. She is running for president. Her candidacy presents both opportunity and challenges from a public relations and branding perspective. Hillary Clinton launched her campaign with a rebranding effort. Taking a page out of Richard Nixon’s playbook, she is introducing the ..