Communications Lessons From President Trump

A little over a week into his presidency and Donald Trump is making a mark that has both critics and supporters going wild.  His presidency is in many ways unprecedented.  Yet in terms of communications strategy, he is pursuing tried and tested ways to reach his audience that were pursued by other politicians, and businesses ..

Five Communications Lessons From Trump’s Win

Americans elected Donald Trump as President on Tuesday.  It was the political upset heard around the world as every poll and pundit had predicted a Hillary Clinton victory.  Without a doubt it was our version of the famous Harry Truman upset over Thomas Dewey in 1948.  Even more so for business communicators Trump’s strategy provides ..

What Businesses Can Learn From This Year’s Political Conventions – Social Media Is King

The 2016 political conventions are upon us.  Unlike political conventions of the past, the suspense is gone on who will be the nominee and no intense battles over party platforms are fought out at the conventions.  The political convention in this day and age is in many ways an infomercial for the presidential nominee and ..

Communications Lessons From Donald Trump’s Presidential Campaign

Businessman and reality television star, Donald Trump appears to be the Republican nominee for president in 2016.  This became all but official with the exit of Texas Senator Ted Cruz from the Republican presidential race following a devastating defeat in Indiana.  Love Trump or hate him, he has shown on the stump some valuable public ..

Brands Maximize Your Relevance In The Media

Today’s media world is 24/7, and reporters are hungry for breaking trends and stimulating story ideas. Pressure is high for brand communicators to create a steady stream of captivating stories. A major challenge is that not all news is the breaking kind — and sometimes there’s a drought of fresh information altogether. What’s a brand ..