Public Relations Lessons From 2017

Two thousand and seventeen is drawing to a close.  What a year it has been.  It has been a year that has seen some major stories with serious public relations lessons that will be applied going into 2018 and far beyond. What were the major stories and the public relations lessons that can be learned ..

#WhiteHouse…In Search of a Strategic Crisis Communications Plan

Every presidential administration just like every business needs crisis communications at some point.  For the Trump Administration, the need is coming earlier than most (not even a month into the Administration).   The Administration has been beset by numerous mistakes (Michael Flynn, alternative facts, the CIA visit, the Australia phone call) that have overshadowed its successes.  ..

Regardless of Size, All Companies Need A Crisis Communications Strategy

Small and medium sized businesses while knowing they need a public relations strategy often do not include a crisis communications plan in that strategy.  Many of these businesses believe crisis communications plans are only for major corporations and they will never face a crisis that needs a detailed response.  In this highly polarized political climate ..

#MelaniaTrump Speech – A Crisis Communications Lesson

The first night at the Republican Presidential Convention was supposed to highlight Melania Trump, Donald Trump’s wife and introduce the next potential First Lady to millions of Americans. Also it was hoped that Melania’s speech would start to soften the image of Donald Trump and allow voters a glimpse of the private man. With polls ..

Trump Attacking The Media Is A Public Relations Coup

Donald Trump made the headlines yet again (is anything else new).  This time it was by attacking the media covering his campaign and in particular he attacked ABC’s Tom Llamas.  He said that some of the reporting by the media was libelous.   This latest Trump attack on the media came as a result of a ..

Communications Lessons From Donald Trump’s Presidential Campaign

Businessman and reality television star, Donald Trump appears to be the Republican nominee for president in 2016.  This became all but official with the exit of Texas Senator Ted Cruz from the Republican presidential race following a devastating defeat in Indiana.  Love Trump or hate him, he has shown on the stump some valuable public ..

Donald Trump’s Communications Strategy – Is the End Near?

Businessman and Republican presidential candidate, Donald Trump continues to dominate the media as he has since announcing for president. His latest firestorm is his proposal to ban Muslims seeking to enter the United States. Trump made his proposal as the focus of the campaign has shifted to terrorism following the horrific terrorist attacks in Paris ..

The Republican Party’s Trump Messaging Strategy – What’s Next?

Republican presidential candidate, Donald Trump has set off yet again another media firestorm. The Republican frontrunner has called for all Muslims seeking to enter the United States to be barred from doing so. This came as the focus of the presidential campaign has turned to terrorism after the terror attacks in Paris and San Bernardino, ..