Two thousand and seventeen is drawing to a close. What a year it has been. It has been a year that has seen some major stories with serious public relations lessons that will be applied going into 2018 and far beyond. What were the major stories and the public relations lessons that can be learned ..
Two thousand and eighteen is just a matter of weeks away. Brands are already wondering what will be the top public relations trends for the upcoming year and how they can stay ahead of the curve. Here are three of what will be the top PR trends for 2018 that brands must be aware of ..
Planning is essential for success. That is especially true when it comes to public relations for it to be truly successful and show a return on investment. Public relations isn’t about getting non-stop media coverage, rather it is about getting before your target audience (consumers and businesses) in a way that influences them to seek ..
Many people often wonder what the difference is between marketing and public relations. The two seem so intertwined in people’s minds that very often people consider them to be the same. Nothing could be further from the truth. Public relations and marketing while essential to success are totally different. So how should both be defined? ..
Whether you are a corporate leader, author, entertainer, athlete, or seeking to influence public policy, you know that you need public relations. Yet despite this, many people are uncertain of what the benefits of public relations are. First you have to understand what public relations is. A basic definition of what public relations does for ..
A very common question asked when considering public relations is, do I need a public relations agency? The answer is yes, you do need a public relations agency for a variety of reasons (and not just because we are a public relations agency). Why you ask do you need a public relations agency? Let us ..
A key component of a successful public relations strategy is media relations. Whether you are promoting a company, new product, new service, a book, or movie, the best way to get the word out and reach your target audience is through the media
Businesses leaders regardless of the size of their business know that they need public relations. The value of public relations for brand identity cannot be stressed enough. Nor can the value that public relations brings to marketing efforts be overstated
Public relations is critical to business success and growth. Every company needs a public relations strategy and needs to keep it continuous to reap the benefits
Brands know that public relations is essential to success. It develops brand identity and reinforces ongoing marketing efforts. But to see strong success from public relations, certain elements must be in place