Authors know that they need media interviews as part of their public relations campaign to promote their books. Yet many authors approach these interviews with a great degree of trepidation. Two questions often cause authors the most difficulty, yet they should be the easiest to answer. What are the two questions that cause authors such ..
Whether you are a corporate leader, author, entertainer, athlete, or seeking to influence public policy, you know that you need public relations. Yet despite this, many people are uncertain of what the benefits of public relations are. First you have to understand what public relations is. A basic definition of what public relations does for ..
A very common question asked when considering public relations is, do I need a public relations agency? The answer is yes, you do need a public relations agency for a variety of reasons (and not just because we are a public relations agency). Why you ask do you need a public relations agency? Let us ..
A key component of a successful public relations strategy is media relations. Whether you are promoting a company, new product, new service, a book, or movie, the best way to get the word out and reach your target audience is through the media
Speaking engagements are a critical piece of any public relations campaign. They allow an author to reach potential readers; a CEO to reach possible investors and customers, a startup entrepreneur to reach investors, analysts, the media, and customers. Speaking engagements help build brand identity. It seems everybody is taking to the speaking circuit or have hopes to do so at some point. That is where media interviews play an essential role in helping to secure speaking engagements and increasing the desirability to book a speaker
Satellite media interviews allow you to reach millions of viewers that may not be tuning into the networks and cable channels. They create additional buzz to the national campaign and are critical for branding success
Media interviews are essential to a public relations campaign. It is important to remember some pointers when doing an interview
Authors know that a major television or radio interview can be critical to the success of their public relations campaign. A successful media appearance can translate to new followers on social media and more importantly sales. Yet a major mistake that many authors make when doing a television or radio interview is to neglect to ..
Everyone knows that media interviews are essential for any successful public relations campaign. A single appearance on The Today Show, a story in a key trade journal, or mention in The Wall Street Journal can help generate sales and increase brand identity. Yet to ace an interview and see results requires preparation. So what are ..
Everyone wants media coverage. Here are some tips on how to attract media interest: 1. Make a list of all the stories you have to tell: This is the stuff you wish journalists would write about. 2. Put your journalist hat on and write the stories yourself: Use the inverted pyramid style of writing and ..