Authors want good reviews for their books. When they think of online reviews, they always think about Amazon. After all Amazon is the online retail giant and strong reviews on it drive up rankings and can attract readers. Yet when thinking about online reviews to drive up rankings on Google, readers need to think beyond just Amazon
Satellite media interviews allow you to reach millions of viewers that may not be tuning into the networks and cable channels. They create additional buzz to the national campaign and are critical for branding success
It’s May and that means BookExpo is weeks away. BookExpo is the most important publishing industry show in North America. If you are an author, want to be an author, or are even thinking about being an author. BookExpo is an incredible way to see the publishing industry and make all connections. Representatives from every area of ..
The best book publicity opportunities are in the news. Any time you, as an author, can tie your book topic into a major news story, you have an opportunity to promote your book. Your expertise is just what the media needs, and if the media know you’re available for interviews, you may just score some. ..
Happy New Year! I hope you enjoyed the holiday season. Now that another New Year has arrived, it is time to put a marketing and publicity plan in place for your book if you haven’t done one already. A publicity plan is similar to the marketing plan you are required to develop to get your ..
When we met Judy Gann and learned more about her site, Library Insider, a tool to assist authors in reaching the public library market, we wanted her to share her knowledge with the rest of our world. Today we have a guest post from Judy, giving us the inside scoop on promoting to public libraries. ..
Publishers, faced with shrinking book promotion budgets, are more excited than ever about telling authors to promote their own books online. By online book promotion, publishers often mean social networking. They use the phrases interchangeably. The reason publishers are particularly excited about online book promotion is that, in their opinion, they don’t have to get ..
If you’re waiting for a slow news day to pitch your story ideas to the media, you’ll probably have a long wait. In fact, you might never succeed in shouting down the major events of the day, and you might find yourself waiting forever to find a lull in the news so that you can ..
“So, please, oh please, we beg, we pray, go throw your TV set away, and in its place you can install, a lovely bookcase on the wall.” – Charlie and the Chocolate Factory Happy Birthday, Roald Dahl
Are authors entitled to book promotion? Or book sales? Or shelf space in a particular bookselling venue? Joan Rivers seems to think Costco has banned her autobiography, I Hate Everyone … Starting with Me, and that’s possible. However, we tend to think that Joan Rivers is on the wrong track here. Many books are pitched ..