Authors know that broadcast interviews (radio and television) are a critical part of any book promotion campaign. These interviews allow an author to reach many people who would not hear about a book in any other way. The interviews help build both the author brand and the book identity. Yet many authors make one common mistake in interviews – they forget to mention the title of their book
It’s May and that means BookExpo is weeks away. BookExpo is the most important publishing industry show in North America. If you are an author, want to be an author, or are even thinking about being an author. BookExpo is an incredible way to see the publishing industry and make all connections. Representatives from every area of ..
In another blog post we mentioned that award nominations for authors are often overlooked when doing book publicity. Another important component of book public relations that is often overlooked is public speaking. Yes, many authors, and many business professionals dread speaking in-front of an audience. Yet for authors it is one of the best ways ..
Authors need to remember book publicity and success takes time and patience. You have a written the book. You have published it (either through a major publishing house, a small press, self-publishing, or e-book). It is ready to go out into the world. So how do you get people interested in it? So where are ..
Blog Tours What is a blog tour Very much like a book tour but it is conducted over a period of time on blogs with a Q&A format that allows interaction with the author Components of a blog tour Bio of author Q&A Author giveaway Author Contest Award Nominations There are over a thousand book ..
Press Releases Announcements about release of book Endorsements Award nominations Appearances First paragraph should include, who, what, where, and why Can be used for viral marketing as well as media coverage Press Kits Press kits are also known as media kits Major media rate a potential guest from a scale of 0 to 10. No ..
Book Reviews Third party reviews of your book Take between 4 to 12 weeks Types of Reviews Newspapers Magazines Online outlets – Armchair Reviews, Midwest Book Review Paid reviews – Kirkus Review Types of Media Interviews Print –Newspaper –Magazine –Wire Service Radio Television Online Media interviews are third party endorsements Logos and interviews can be ..
What Is Public Relations Public Relations is way to penetrate the public’s consciousness with your book. Public Relations allows you to reach a target audience and stand out from other authors in your genre. It cannot guarantee sales. It takes time. It is as hard if not harder than writing the book A typical public ..
Authors know book promotion is 24/7 year round activity. Yet when many ask themselves how they can promote their book during the slow summer time, they become discouraged. They shouldn’t. The summer is a great time for book promotion and to get the momentum going for the critical fall months. First authors need to remember ..
The book world is seeing an explosion in books coming out each year as self-publishing has changed the book world forever. No longer do a few publishing houses control who gets published and who doesn’t. More and more people are achieving their dream of being an author and yet the challenge for authors whether self-published ..