Game of Thrones – Lessons in Being a Successful Spokesperson

The watch is over.  HBO’s ‘Game of Thrones’ ended its run this past Sunday.  Many people are discussing the political and leadership lessons that can be drawn from the various characters on the show.  But there are also communications lessons that can be drawn from one of the characters that can be used for spokespersons ..

#MuellerReport – Managing the ‘Spin’ Game

The long wait is over.  Special Counsel Robert Mueller has issued his report  – on his investigation into alleged collusion by President Donald Trump’s campaign and Russia during the 2016 election and obstruction of justice by President Trump into the investigation – to the Department of Justice.  After reviewing it, Attorney General William Barr and ..

Crisis Communications in the World of Small and Mid-Size Businesses

Most small and medium sized business owners never believe they will face a major crisis that requires a crisis communications response.  When they hear the term, crisis communications they believe only large corporations need to worry about crisis communications. But nothing can be further from the truth.  In this world of social media and online ..

Gillette Takes A Stand…Is This the Beginning of a New Trend for Popular Brands?

Gillette launched a new commercial on its website and YouTube on Monday, which is in response to the Me Too movement.  The ad urges men to hold each other accountable, set a higher standard for conduct then in the past, and step up if they see men acting inappropriately towards women.  The commercial is called ..

Public Relations Lessons From 2017

Two thousand and seventeen is drawing to a close.  What a year it has been.  It has been a year that has seen some major stories with serious public relations lessons that will be applied going into 2018 and far beyond. What were the major stories and the public relations lessons that can be learned ..

What Brands Will Live, What Brands Will Die, Who Will Tell Your Brand Story

In the hit Broadway musical, Hamilton, the final ensemble is called, “Who Lives, Who Dies, Who Tells Your Story.”  It recollects that all the founding fathers were allowed to grow old and tell their stories, save of course for Alexander Hamilton who died young in the famed duel and that it fell to his wife, ..

What Is The Difference Between Marketing and Public Relations

Many people often wonder what the difference is between marketing and public relations.  The two seem so intertwined in people’s minds that very often people consider them to be the same.  Nothing could be further from the truth.  Public relations and marketing while essential to success are totally different. So how should both be defined? ..