The watch is over. HBO’s ‘Game of Thrones’ ended its run this past Sunday. Many people are discussing the political and leadership lessons that can be drawn from the various characters on the show. But there are also communications lessons that can be drawn from one of the characters that can be used for spokespersons ..
The long wait is over. Special Counsel Robert Mueller has issued his report – on his investigation into alleged collusion by President Donald Trump’s campaign and Russia during the 2016 election and obstruction of justice by President Trump into the investigation – to the Department of Justice. After reviewing it, Attorney General William Barr and ..
Most small and medium sized business owners never believe they will face a major crisis that requires a crisis communications response. When they hear the term, crisis communications they believe only large corporations need to worry about crisis communications. But nothing can be further from the truth. In this world of social media and online ..
Gillette launched a new commercial on its website and YouTube on Monday, which is in response to the Me Too movement. The ad urges men to hold each other accountable, set a higher standard for conduct then in the past, and step up if they see men acting inappropriately towards women. The commercial is called ..
Two thousand and seventeen is drawing to a close. What a year it has been. It has been a year that has seen some major stories with serious public relations lessons that will be applied going into 2018 and far beyond. What were the major stories and the public relations lessons that can be learned ..
Two thousand and eighteen is just a matter of weeks away. Brands are already wondering what will be the top public relations trends for the upcoming year and how they can stay ahead of the curve. Here are three of what will be the top PR trends for 2018 that brands must be aware of ..
Planning is essential for success. That is especially true when it comes to public relations for it to be truly successful and show a return on investment. Public relations isn’t about getting non-stop media coverage, rather it is about getting before your target audience (consumers and businesses) in a way that influences them to seek ..
In the hit Broadway musical, Hamilton, the final ensemble is called, “Who Lives, Who Dies, Who Tells Your Story.” It recollects that all the founding fathers were allowed to grow old and tell their stories, save of course for Alexander Hamilton who died young in the famed duel and that it fell to his wife, ..
Many people often wonder what the difference is between marketing and public relations. The two seem so intertwined in people’s minds that very often people consider them to be the same. Nothing could be further from the truth. Public relations and marketing while essential to success are totally different. So how should both be defined? ..
In today’s book world if you don’t have an author website you don’t exist. Author websites are a critical component of successful book marketing and publicity. After people hear about an author or a book, the first place they turn for more information is the internet looking for the author’s website. So what should a ..