What Brands Will Live, What Brands Will Die, Who Will Tell Your Brand Story

In the hit Broadway musical, Hamilton, the final ensemble is called, “Who Lives, Who Dies, Who Tells Your Story.”  It recollects that all the founding fathers were allowed to grow old and tell their stories, save of course for Alexander Hamilton who died young in the famed duel and that it fell to his wife, ..

Why Staying True To Your Brand Story Is Critical During A Crisis

The other day, I wrote a crisis communications strategy for the Trump White House.  It was the conventional crisis communications strategy that would normally apply for any Administration facing the issues that President Trump confronts.  Yet in another sense, he doesn’t need a conventional crisis communications strategy and if he followed one it would actually ..