Social media drives narratives.  This cannot be stated enough.  Yet despite the power of social media and brands realizing its importance, they forget about its power and potential to create a crisis.  Very often their social media strategy does not reflect their tradition public relations strategy. A case in point was celebrity chef, Paula Deen.  ..

Paula Deen: Crisis Communications Gone Wrong – A ‘Hollow’ Legal Victory

Embattled celebrity chef, Paula Deen won a welcome legal victory Monday when a federal judge dismissed the racial discrimination portion of a lawsuit against her and her brother. The sexual harassment portion remains. Yet it was Pyrrhic victory for Deen, for while she may have won in court she, has lost in the court of ..

Paula Deen And The Lessons Of Crisis Communications

The interview that many were waiting for happened. Paula Deen appeared on the Today Show to quell the growing crisis confronting her brand. Over the past week, her crisis response to the revelation that she had used the ‘N’ word over 20 years ago was disastrous. She has lost the Food Network, long the lynchpin ..