The interview that many were waiting for happened. Paula Deen appeared on the Today Show to quell the growing crisis confronting her brand. Over the past week, her crisis response to the revelation that she had used the ‘N’ word over 20 years ago was disastrous. She has lost the Food Network, long the lynchpin ..
Strategic Vision has worked with hundreds of companies over the years, and we have seen how some programs, processes and relationships are more productive than others. There are five behaviors that make a big difference in achieving results that will make your management team proud. 1. Set realistic expectations – whether they are written down ..
Ten things to remember in public affairs messaging: 1. Have a well-defined goal. Determine how you will know whether you have won. Know what the scoreboard is and the role messaging plays in putting points on the board. 2. Know your audience. Gather as much data on your target audience as possible, develop a compelling ..
You can’t take short cuts when it comes to media outreach. Here are a few of the techniques our agency consistently emphasizes to deliver excellent media placements: •Research: You’ve got to know who you’re sending your pitches to and what they write about, so research, from past articles to Twitter feeds, is important. We don’t ..
Barnes & Noble announced that they will be closing 30% of their brick and mortar stores over the next ten years. They will be putting a greater emphasis on e-books and online sales. Barnes & Noble’s announcement represents a trend in the book world, readers are buying books online leading to the decline of brick ..
Barnes & Noble announced today that will be shutting 30% of their stores during the next ten years. They are doing it for two reasons: 1. More consumers are purchasing books from online retailers 2. The increasing popularity of e-books. This means publishers and authors are going to have to rethink some of their marketing ..
LinkedIn Facts: ■Every second, two new professionals join LinkedIn. That’s more than 10,000 people per day! ■The site is the largest professional network, with more than 175 million users from over 200 countries. This number is still growing – in 2011 the membership increased by 45 percent worldwide. ■40 percent of all LinkedIn members reside ..
The goal of most company founders, owners and investors is ultimately to have a liquidity event that rewards key stakeholders for their role in creating a successful company. For example, if you’ve built up a great tech company over the years through brains, hard work and perseverance, odds are you’d love to be acquired by ..
LinkedIn is the new Facebook. More brands will use LinkedIn to monitor conversations and connect with customers and influencers. New and enhanced features on the site, such as its “endorse” capability (which employs the one-click validation of a Facebook “like”) and new profile and company page designs are encouraging users to spend more time building ..
Happy New Year! I hope you enjoyed the holiday season. Now that another New Year has arrived, it is time to put a marketing and publicity plan in place for your book if you haven’t done one already. A publicity plan is similar to the marketing plan you are required to develop to get your ..