Barnes & Noble announced today that will be shutting 30% of their stores during the next ten years. They are doing it for two reasons:

1. More consumers are purchasing books from online retailers
2. The increasing popularity of e-books.

This means publishers and authors are going to have to rethink some of their marketing and publicity approaches. Media interviews will be key still, but book signings at stores will not be as important as speaking engagements with book clubs and other groups, and online marketing from social media to blog tours.

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