Authors want good reviews for their books. When they think of online reviews, they always think about Amazon. After all Amazon is the online retail giant and strong reviews on it drive up rankings and can attract readers. Yet when thinking about online reviews to drive up rankings on Google, readers need to think beyond just Amazon
Barnes & Noble announced today that will be shutting 30% of their stores during the next ten years. They are doing it for two reasons: 1. More consumers are purchasing books from online retailers 2. The increasing popularity of e-books. This means publishers and authors are going to have to rethink some of their marketing ..