In today’s book world if you don’t have an author website you don’t exist. Author websites are a critical component of successful book marketing and publicity. After people hear about an author or a book, the first place they turn for more information is the internet looking for the author’s website. So what should a ..
Authors know that they need media interviews as part of their public relations campaign to promote their books. Yet many authors approach these interviews with a great degree of trepidation. Two questions often cause authors the most difficulty, yet they should be the easiest to answer. What are the two questions that cause authors such ..
Authors know that broadcast interviews (radio and television) are a critical part of any book promotion campaign. These interviews allow an author to reach many people who would not hear about a book in any other way. The interviews help build both the author brand and the book identity. Yet many authors make one common mistake in interviews – they forget to mention the title of their book
In another blog post we mentioned that award nominations for authors are often overlooked when doing book publicity. Another important component of book public relations that is often overlooked is public speaking. Yes, many authors, and many business professionals dread speaking in-front of an audience. Yet for authors it is one of the best ways ..
When it comes to book publicity, many authors think of media interviews, press releases, and book reviews as the keys to success. And yes, they are all important aspects of a book publicity campaign. But often overlooked are book awards. We recommend book awards as part of any book publicity campaign. There are numerous book ..
The best book publicity opportunities are in the news. Any time you, as an author, can tie your book topic into a major news story, you have an opportunity to promote your book. Your expertise is just what the media needs, and if the media know you’re available for interviews, you may just score some. ..
Authors need to remember book publicity and success takes time and patience. You have a written the book. You have published it (either through a major publishing house, a small press, self-publishing, or e-book). It is ready to go out into the world. So how do you get people interested in it? So where are ..
Blog Tours What is a blog tour Very much like a book tour but it is conducted over a period of time on blogs with a Q&A format that allows interaction with the author Components of a blog tour Bio of author Q&A Author giveaway Author Contest Award Nominations There are over a thousand book ..
Press Releases Announcements about release of book Endorsements Award nominations Appearances First paragraph should include, who, what, where, and why Can be used for viral marketing as well as media coverage Press Kits Press kits are also known as media kits Major media rate a potential guest from a scale of 0 to 10. No ..
Book Reviews Third party reviews of your book Take between 4 to 12 weeks Types of Reviews Newspapers Magazines Online outlets – Armchair Reviews, Midwest Book Review Paid reviews – Kirkus Review Types of Media Interviews Print –Newspaper –Magazine –Wire Service Radio Television Online Media interviews are third party endorsements Logos and interviews can be ..