Book PR 101 – The Final Elements of a Book PR Plan

Blog Tours

What is a blog tour

  • Very much like a book tour but it is conducted over a period of time on blogs with a Q&A format that allows interaction with the author

Components of a blog tour

  • Bio of author
  • Q&A
  • Author giveaway
  • Author Contest

Award Nominations

There are over a thousand book awards that authors can submit their books to for consideration. An award nomination and actually winning the award can add credibility and additional media coverage for an author.

PR benefits

  • Press release
  • Media coverage
  • Social media
  • Cover sticker

Speaking Engagements

  • Non-paid such as Rotary Clubs, Kiwanis, and book clubs
  • Paid before trade associations and conventions.

There are two type of paid speaking engagements:

  • Set fee and can sell books after speaking
  • Lower fee and guarantee a number of books ordered for attendees

Things To Remember Doing A Book PR Campaign

  • It takes time usually between a year to two years
  • All components must be done simultaneously
  • It increases the potential of sales dramatically

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