Today it simple and easy to contact the media and make a pitch. More and more authors are doing this as part of their publicity campaign. You can reach producers and reporters by going on a shows website or even engaging them in social media. One of the biggest complaints we hear from producers and ..
The last week of summer is rapidly coming to an end. For businesses the weeks from Labor Day to Christmas, are critical in terms of marketing and publicity for the coming year. Is your business ready?
Many people often ask do testimonials and reviews matter any longer in today’s book world. The answer is yes. We’re a bandwagon society. A book that has a major endorser or critical acclaim from a reviewer will help the book sell. Much depends on whether you intend to sell your book in stores like Barnes ..
There has been much talk lately that political conventions are outdated and no longer serve a purpose. Some argue that a political convention is nothing but a giant party for the donors and political operatives. Actually it is much more than that. A political convention is the greatest public relations event that a presidential campaign ..
In politics, there are always public relations professionals doing damage control and trying to spin a negative story until it goes away. Some politicians can make a gaffe and walk away to fight another day (Ronald Reagan and Bill Clinton.) Others make a slip of the tongue and are finished (Rick Perry and Christine O’Donnell). ..
Concern over the economy is the number one concern of businesses. Fear of the future and uncertainty about what will happen next is the rule of the day. For many businesses survival itself is at stake. From hiring freezes to layoffs, businesses are cutting back on all unnecessary expense. For many this means cutting back ..
Often I am contacted by the media when a celebrity or politician is caught in a career-ending scandal asking if and how they can make a comeback. This isn’t a surprising question as America is the land of second chances and we are filled with celebrities and politicians who have bounced back and recovered some ..
Everything is going green these days. Direct mail is being replaced by email marketing. Polls show that most people pay their bills online versus using the mail. In public relations the green movement is seeing headway in changing how we do press kits. Press kits are critical to every public relations campaign. Every client wants ..