Speeches Speeches can be keynote addresses, panel discussions, or breakout sessions at a trade show. Speeches are designed to carry the company’s message before targeted audiences. Also many in the media often cover speeches at trade shows, business association’s meetings, and even civic clubs like Rotary. A company should always do a press release when ..
What Does Media Relations Mean? Media Relations can be described as a company’s interactions with editors, reporters and journalists. The media can be newspapers, radio, television and the internet. The goal is to communicate a company’s newsworthy message, story or information using the appropriate media outlets. What Makes Up Media Relations? Interviews – company personnel ..
What Is Public Relations Public Relations is way to penetrate the public’s consciousness about your company, products, or services. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Public relations is the opposite of advertising. In advertising, you pay to have your message placed in a newspaper, ..
In today’s media environment, delivering information in a concise manner can be the difference between a featured mention and obscurity. The ultimate example is turning a 500-word press release into a 140 character tweet. Here are four tips to help you do it successfully: 1.Don’t just repeat the headline. Though tempting to use, press release ..
Before hiring a publicist, marketer or put a full marketing team in place, ask yourself the following questions: ■Are you overwhelmed on the ins and outs of social marketing, blog outreach and traditional PR? Do you see more opportunities than you have time for? ■Are you scratching your head at the 3 terms I just ..
Public relations has become the most effective way to build a brand. Well-known brands like The Body Shop, PlayStation and Harry Potter spend little on brand-name advertising. The same is true for many entrepreneurial companies. Business owners become known in their respective fields of concentration many times through public relations and the associated media generated. ..
One of the age old questions about public relations has always been, do I need an outside public relations service provider or can I do it in house or by myself? This question has never become more meaningful than in this age of Google, the 24/7 news cycle, and social media. The answer is yes ..
Concern over the economy is the number one concern of businesses. Fear of the future and uncertainty about what will happen next is the rule of the day. For many businesses survival itself is at stake. From hiring freezes to layoffs, businesses are cutting back on all unnecessary expense. For many this means cutting back ..
Often I am contacted by the media when a celebrity or politician is caught in a career-ending scandal asking if and how they can make a comeback. This isn’t a surprising question as America is the land of second chances and we are filled with celebrities and politicians who have bounced back and recovered some ..