PR 101 For Business

What Is Public Relations

  • Public Relations is way to penetrate the public’s consciousness about your company, products, or services.
  • Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
  • Public relations is the opposite of advertising. In advertising, you pay to have your message placed in a newspaper, TV or radio spot. In public relations, the article that features your company is not paid for. The reporter, whether broadcast or print, writes about or films your company as a result of information he or she received and researched.
  • It is a third party endorsement by the media when your company is includes in a story.

Why Public Relations

  • A Public Relations campaign creates brand awareness to new customers.
  • It reinforces and strengthens ties with existing customers.
  • It reinforces marketing and sales campaigns.
  • Companies executing a public relations campaign with their marketing efforts report an increase ROI of between 25% to 30%.

What Encompasses A Public Relations Campaign

Public Relations Campaigns should be composed of a combination of the following:

  • Interviews
  • Articles/Case Studies
  • Press Releases
  • Press Kit
  • Speeches
  • Branding
  • Trade Shows
  • Community Relations
  • Social Media
  • Crisis Communications

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