What Is Public Relations
- Public Relations is way to penetrate the public’s consciousness about your company, products, or services.
- Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
- Public relations is the opposite of advertising. In advertising, you pay to have your message placed in a newspaper, TV or radio spot. In public relations, the article that features your company is not paid for. The reporter, whether broadcast or print, writes about or films your company as a result of information he or she received and researched.
- It is a third party endorsement by the media when your company is includes in a story.
Why Public Relations
- A Public Relations campaign creates brand awareness to new customers.
- It reinforces and strengthens ties with existing customers.
- It reinforces marketing and sales campaigns.
- Companies executing a public relations campaign with their marketing efforts report an increase ROI of between 25% to 30%.
What Encompasses A Public Relations Campaign
Public Relations Campaigns should be composed of a combination of the following:
- Articles/Case Studies
- Press Releases
- Press Kit
- Trade Shows
- Community Relations
- Social Media
- Crisis Communications