Gillette launched a new commercial on its website and YouTube on Monday, which is in response to the Me Too movement. The ad urges men to hold each other accountable, set a higher standard for conduct then in the past, and step up if they see men acting inappropriately towards women. The commercial is called ..
Two thousand and eighteen is just a matter of weeks away. Brands are already wondering what will be the top public relations trends for the upcoming year and how they can stay ahead of the curve. Here are three of what will be the top PR trends for 2018 that brands must be aware of ..
In the hit Broadway musical, Hamilton, the final ensemble is called, “Who Lives, Who Dies, Who Tells Your Story.” It recollects that all the founding fathers were allowed to grow old and tell their stories, save of course for Alexander Hamilton who died young in the famed duel and that it fell to his wife, ..
Everybody loves stories –romance stories, action stories, mystery stories, success stories – you name it and someone loves it. Storytelling is a basic thread of human communications. People connect with stories, remember stories, and share them with others. We’re pre-wired for stories. It’s how we communicate. People make decisions daily. While they use data or ..
Whether you are a corporate leader, author, entertainer, athlete, or seeking to influence public policy, you know that you need public relations. Yet despite this, many people are uncertain of what the benefits of public relations are. First you have to understand what public relations is. A basic definition of what public relations does for ..
Speaking engagements are a critical part of any public relations campaign. They allow a person to get before their target audience and directly communicate with them. Authors find that after a speaking engagement, members of the audience will purchase copies of their book. Business leaders find that after a speaking engagement members of the audience will be interested in their products and services. In addition, speaking engagements assist in branding the speaker as an expert in their field
Today’s politics and society are more polarized than ever before. This is constantly brought home via social media and the news. Brands traditionally shy away from making statements and taking stands on political issues but in today’s culture consumers and employees no longer accept that nor expect that from a brand. They are looking for ..
Businesses leaders regardless of the size of their business know that they need public relations. The value of public relations for brand identity cannot be stressed enough. Nor can the value that public relations brings to marketing efforts be overstated
Public relations is critical to business success and growth. Every company needs a public relations strategy and needs to keep it continuous to reap the benefits
Speaking engagements are a critical piece of any public relations campaign. They allow an author to reach potential readers; a CEO to reach possible investors and customers, a startup entrepreneur to reach investors, analysts, the media, and customers. Speaking engagements help build brand identity. It seems everybody is taking to the speaking circuit or have hopes to do so at some point. That is where media interviews play an essential role in helping to secure speaking engagements and increasing the desirability to book a speaker