Television interviews are a key component of any successful media relations and publicity campaign. Business leaders, entrepreneurs, and authors all know the power of television. Being featured on air as an expert is an excellent way to develop a following and earn instant credibility with target audiences. Yet there is much more that can be ..
Today’s consumers select a brand for more than just the best price or even quality. They select a brand because they buy into the brand’s story and values. That is why it is so critical for a brand to tell a story. This election year, the one candidate who clearly understood this was Donald Trump, ..
Bill Cosby has long been an American icon. His popularity has known no bounds. From I Spy to Fat Albert to Jello commercials to the iconic Cosby Show he has been an American favorite. The Cosby Show was so popular that it earned him the title of ‘America’s Dad’ and in polls of favorite television ..
Today’s media world is 24/7, and reporters are hungry for breaking trends and stimulating story ideas. Pressure is high for brand communicators to create a steady stream of captivating stories. A major challenge is that not all news is the breaking kind — and sometimes there’s a drought of fresh information altogether. What’s a brand ..
Speeches Speeches can be keynote addresses, panel discussions, or breakout sessions at a trade show. Speeches are designed to carry the company’s message before targeted audiences. Also many in the media often cover speeches at trade shows, business association’s meetings, and even civic clubs like Rotary. A company should always do a press release when ..
What Does Media Relations Mean? Media Relations can be described as a company’s interactions with editors, reporters and journalists. The media can be newspapers, radio, television and the internet. The goal is to communicate a company’s newsworthy message, story or information using the appropriate media outlets. What Makes Up Media Relations? Interviews – company personnel ..
What Is Public Relations Public Relations is way to penetrate the public’s consciousness about your company, products, or services. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Public relations is the opposite of advertising. In advertising, you pay to have your message placed in a newspaper, ..
Chipotle Mexican Grill is struggling to survive. The company has been hit with crisis after crisis. Last fall, Chipotle closed 43 restaurants in Washington and Oregon after six restaurants were linked to an E. coli outbreak. Then additional illnesses were reported in seven more states. In December 80 college students in Boston fell ill after ..
Today’s consumers are savvier than ever before when they select a brand. Consumers are not just selecting a brand because of price any longer, they are seeking a brand that tells a story and shares their values. No brand in the fast food industry has represented this more than Chipotle Mexican Grill that boasted ‘food ..
Businessman and Republican presidential candidate, Donald Trump continues to dominate the media as he has since announcing for president. His latest firestorm is his proposal to ban Muslims seeking to enter the United States. Trump made his proposal as the focus of the campaign has shifted to terrorism following the horrific terrorist attacks in Paris ..