Everybody loves stories –romance stories, action stories, mystery stories, success stories – you name it and someone loves it. Storytelling is a basic thread of human communications. People connect with stories, remember stories, and share them with others. We’re pre-wired for stories. It’s how we communicate. People make decisions daily. While they use data or ..
Today’s politics and society are more polarized than ever before. This is constantly brought home via social media and the news. Brands traditionally shy away from making statements and taking stands on political issues but in today’s culture consumers and employees no longer accept that nor expect that from a brand. They are looking for ..
Unless a person has been totally hidden from social media or traditional media, they know that Starbucks has unveiled its Christmas season cup. The cup is plain red with the Starbucks logo emblazoned on it. The company kept it simple with the traditional colors of the season in an effort to foster inclusiveness and diversity ..