Chipotle Mexican Grill – A Strategic Communications Survival Strategy

Chipotle Mexican Grill is struggling to survive. The company has been hit with crisis after crisis. Last fall, Chipotle closed 43 restaurants in Washington and Oregon after six restaurants were linked to an E. coli outbreak. Then additional illnesses were reported in seven more states. In December 80 college students in Boston fell ill after ..

Chipotle Mexican Grill – Navigating a Crisis

Today’s consumers are savvier than ever before when they select a brand. Consumers are not just selecting a brand because of price any longer, they are seeking a brand that tells a story and shares their values. No brand in the fast food industry has represented this more than Chipotle Mexican Grill that boasted ‘food ..

The goal of most company founders, owners and investors is ultimately to have a liquidity event that rewards key stakeholders for their role in creating a successful company. For example, if you’ve built up a great tech company over the years through brains, hard work and perseverance, odds are you’d love to be acquired by ..