With a rebrand a company has only one chance to make that great first impression. That is why it is essential it be done right
20Jul.
2430
Categories:
Blog
Categories:
Blog
Our society is more polarized today than at any moment in recent memory. Our politics is divisive. Opinions have become more outspoken and outraged. Driving all of this is social media. Social media has allowed millions to have a voice and share their opinion. It is also a driving force in spreading disapproval of a brand when it takes a stand that someone disagrees with. Brands need to be prepared when this happens
Categories:
Blog
Satellite media interviews allow you to reach millions of viewers that may not be tuning into the networks and cable channels. They create additional buzz to the national campaign and are critical for branding success
Categories:
Blog
Media interviews are essential to a public relations campaign. It is important to remember some pointers when doing an interview
Categories:
Blog
This Is Us, the drama/comedy on NBC is the breakout hit of this television season. The show centers on the fictional Pearson story and jumps back and forth from the time that Jack and Rebecca Pearson were raising three children in the late 1970s to present day following the three now grown up children. NBC ..
Categories:
Blog
One week after Donald Trump’s stunning win in the presidential election, the debate is still going on, as to how he was able to pull off his stunning election victory. One reason that is being overlooked and should be studied by business communicators and CEOs is that Trump regardless of if you love him or ..
Categories:
Blog
The first night at the Republican Presidential Convention was supposed to highlight Melania Trump, Donald Trump’s wife and introduce the next potential First Lady to millions of Americans. Also it was hoped that Melania’s speech would start to soften the image of Donald Trump and allow voters a glimpse of the private man. With polls ..
Categories:
Blog
The 2016 political conventions are upon us. Unlike political conventions of the past, the suspense is gone on who will be the nominee and no intense battles over party platforms are fought out at the conventions. The political convention in this day and age is in many ways an infomercial for the presidential nominee and ..
Categories:
Blog
There are six types of business stories that a business can tell. Any corporate public relations program should incorporate these stories. Vision stories Brand stories Product stories Change of management or direction stories Recruiting stories Customer stories
Categories:
Blog
Television interviews are a key component of any successful media relations and publicity campaign. Business leaders, entrepreneurs, and authors all know the power of television. Being featured on air as an expert is an excellent way to develop a following and earn instant credibility with target audiences. Yet there is much more that can be ..