Our society is more polarized today than at any moment in recent memory. Our politics is divisive. Opinions have become more outspoken and outraged. Driving all of this is social media. Social media has allowed millions to have a voice and share their opinion. It is also a driving force in spreading disapproval of a brand when it takes a stand that someone disagrees with. Brands need to be prepared when this happens
Tired of all the political ads you are seeing? Then I have bad news for you. Get use to a lot more ads like them but not from political candidates, but businesses. Corporations and their advertising and PR people watch political PR and advertising to see what works and what doesn’t any copies them. The ..