Before hiring a publicist, marketer or put a full marketing team in place, ask yourself the following questions:
■Are you overwhelmed on the ins and outs of social marketing, blog outreach and traditional PR? Do you see more opportunities than you have time for?
■Are you scratching your head at the 3 terms I just asked you about?
■Do you need guidance navigating this new world?
■Are you looking to garner more book sales? A bigger advance? More name recognition?
■Has your work been well received but you feel there are more readers to reach?
■Has someone told you branding is essential to success?
■Do you want to tap into the e-book market?
■Are you willing to invest in the short term for long term success?
■Are you patient?
■Are you ready for the work that will be created by an active campaign?