Today’s politically charged environment has changed the rules of crisis management. A business may be caught in the crosshairs of a crisis just because it advertises on a show or sponsors an event. Businesses need a crisis communications plan in case they are attacked
Strategic Vision has worked with hundreds of companies over the years, and we have seen how some programs, processes and relationships are more productive than others. There are five behaviors that make a big difference in achieving results that will make your management team proud. 1. Set realistic expectations – whether they are written down ..
JC Penney is an iconic retailer dating back 111 years, yet lately it has fallen under hard times. For years it had an unique spot in retailing between stores like Macys and Sears. Lately though it has lost that middle ground and has been unable to compete against Belks, Macy’s and Kohl’s. In a sign ..
Does your brand need an extreme makeover? Not necessarily—Just ask the folks at Tropicana Orange Juice. After deciding that the look they’d been using for years was past the expiration date, in January they launched redesigned cartons. The look was so fresh that Tropicana’s loyal customers didn’t even recognize it. They thought it was a ..
Actually, there are many reasons that companies hire marketing, PR and creative agencies, and often they are the wrong reasons. Here is my list of Three Reasons NOT to Hire a PR firm: 1. Do not hire a PR firm because you want to see your name in print or see your face on TV. ..
It’s hard to predict, and even harder to handle appropriately. It may come in the form of a Google Alert, a phone call inviting comment, or an email from a customer or colleague. You, or your company, is being criticized in public. Some say there’s no such thing as negative publicity, but most businesses on ..
Despite the warm feelings Thanksgiving inspires—heaping plates of mashed potatoes, the delicious smell of turkey, pumpkin pie—thinking about the holidays may also send you in a panic. It’s a common feeling when PR pros look at their to-do lists. In the spirit of Thanksgiving, and to help ease that anxiety, here are seven lessons PR ..
1. Other News: A significant percentage of news is developed in follow up to other published stories by focusing on a new angle. Media outlets will take a national story and localize it for their audiences almost every day. They’ll also run columns, op-eds and side pieces that explore different perspectives on the big news ..
Be an “expert” for the media You’ve seen the stories, where someone in your industry is quoted about something new in your field. It makes them sound like an expert – and it is great free advertising. If you want to explore that, perhaps the quickest way to establish yourself as an expert for reporters ..
At Strategic Vision, LLC we work with many entrepreneurs and new organizations. Over time we have found certain tips that lead to success in branding a new company or product. Here are our top seven” 1. Understand that the startup team and the startup brand are one and the same, especially in the early stages. ..