It’s no secret that newsrooms are changing. Staff has been cut and reporters nowadays are expected to wear multiple hats, from writing and editing to photography and video production. As a result, these staff reductions have made getting a reporter out to cover your event even more challenging. So you had your event and no ..
It’s an age-old question: What do reporters want from PR folks? In preparing for this we considered supplying you with some best practices, but instead decided to ask a few of our news contacts what it is they don’t like. Not only did their answers prove to be quite insightful, but at times flat out ..
1. Other News: A significant percentage of news is developed in follow up to other published stories by focusing on a new angle. Media outlets will take a national story and localize it for their audiences almost every day. They’ll also run columns, op-eds and side pieces that explore different perspectives on the big news ..
Just as advertisers try to “pitch” consumers a message they hope will resonate, public relations professionals pitch journalists with suggestions for stories, on behalf of their clients. But not all pitches are created equal, and it helps to understand what circumstances create the most favorable conditions for eventual media exposure. For our purposes, let’s assume ..
One of Strategic Vision, LLC’s great strengths is media relations. For 11 years, we’ve helped B2B and B2C clients make headlines. So, it’s not surprising that clients and prospects come to us frequently and ask, “Can you get us in the news?” The answer is usually, “Of course, as long as you have a compelling ..
If you’re waiting for a slow news day to pitch your story ideas to the media, you’ll probably have a long wait. In fact, you might never succeed in shouting down the major events of the day, and you might find yourself waiting forever to find a lull in the news so that you can ..
THE DON’T’s 1.Do not leave long voice mails. Most journalists are too pressed for time to wade through lengthy messages. Make your point in 30 seconds – or fewer. State your name, announce that this is will be a brief message, and explain your intent. Leave your phone number (and email address if time permits.) ..