Emails should be like a good first date. Keep it short and sweet with enough information to entice. If you play your cards right, you might land a second date—or a response. In a fast paced world, we forget the social graces of wooing a date/reader and settle into the bad habit of overly verbose ..
A recent survey found that 86% of journalists prefer email when receiving materials from PR professionals. As communicators, it’s our job to not only ensure we’re emailing the right reporters, but also that our pitches are written in a way that draws interest. Follow these do’s and don’ts to ensure your email pitches to reporters ..
It’s an age-old question: What do reporters want from PR folks? In preparing for this we considered supplying you with some best practices, but instead decided to ask a few of our news contacts what it is they don’t like. Not only did their answers prove to be quite insightful, but at times flat out ..
Just as advertisers try to “pitch” consumers a message they hope will resonate, public relations professionals pitch journalists with suggestions for stories, on behalf of their clients. But not all pitches are created equal, and it helps to understand what circumstances create the most favorable conditions for eventual media exposure. For our purposes, let’s assume ..
THE DON’T’s 1.Do not leave long voice mails. Most journalists are too pressed for time to wade through lengthy messages. Make your point in 30 seconds – or fewer. State your name, announce that this is will be a brief message, and explain your intent. Leave your phone number (and email address if time permits.) ..